Have you heard the huge news from Instagram? Last week Adam Mosseri, the head of Instagram announced that Instagram is no longer a photo-sharing app. Instead, it’s going to become an entertainment-focused social video app similar to TikTok. Expect to see massive changes over the coming months.
Facebook Lookalike Audiences are a tool we use a lot when targeting potential customers for our clients on Facebook. Essentially Facebook lookalike audiences are audiences that are demographically similar to your current custom audience or mailing list. When we create a Facebook Lookalike Audience, we take your source custom audience and we use Facebook