The Covid-19 crisis has represented a breaking point for the entire industrial sector in the UK. While many businesses have been forced to prioritise basic survival, for pharmaceutical companies this situation has presented a huge opportunity for growth. And this is where pharma marketing comes into play.
What is your biggest tip for marketing and communications this Spring Term?
It has to be to think beyond the pandemic.
Rather scarily, 25 independent schools in the UK have closed as a direct result of Covid-19 (source: TES, 12 Aug 2020). The current pandemic has impacted on family finances and, coupled with the growing competition between schools to retain and recruit pupils, marketing has never been more vital for the independent schools sector in supporting them in being sustainable going forwards.
If you’re ready to turn your passion into a business, or your hobby into an extra stream of income, you probably want to know the best way to market yourself so you can start bringing in customers. Social media is the first place you should be going. Get your Instagram profile set up, and your Facebook page running because these are going to be instrumental to growing your brand.
Regular posting to social media is important. But if you think that is all you can do with it to start earning extra money, you’d be mistaken. Whether it’s homemade skincare, online fitness classes, financial advice or any other passion you’re harbouring, keep reading to learn how to maximise social media to grow your side hustle.
2020 has seen possibly some of the biggest changes, albeit non-intentional, to education since the introduction of the national curriculum in the 1980s. Throughout most of the year, schools have seen a huge shift away from traditional brick and mortar classrooms towards online platforms and learning from home. Schools with larger infrastructure budgets have been able to adapt to this shift easily, however many schools including smaller and independent schools have struggled with the transition.
Let’s face it, traditional marketing isn’t necessarily authentic in nature. Most brands are trying to position themselves in the best possible light and all too often they oit any details that may be bad for their image. It’s all about wooing customers.
But there is change happening. Thanks to Social Media and Online review platforms like Trip Advisor and Google reviews, we are now in an age of unprecedented consumer empowerment. The ‘truth’ of products and services is just a Google search and tweet away. That’s led to an influx of marketers harping on the need to be “authentic.” What’s often left unsaid is what exactly being authentic means within the context of marketing.
I’ve been lecturing at a series of marketing events in the last couple of weeks and twice now I’ve been asked what the difference is between interruption and intention marketing and how we as marketers can make use of the two different models.
Can content marketing work for small businesses? We see the larger brands pumping out great content, more great content and even more great content. In fact we use these brands as an example of content marketing done right. But for businesses whose pockets aren’t so deep and who don’t have every possible resource on hand, can content marketing still work?
You’ve read all the blogs, done all the research, launched a kick-ass website, opened your doors and created a Facebook page for your UK based small business… but what happens next? How do you find those customers and importantly, how do you turn one client into many?