Property marketing: how to be effective in 2022

Marketing , Marketing Investment


What are the UK housing market forecasts for 2022?

According to ‘Rightmove’, strong buyer demand will carry into the new year, but the ‘frenzied’ market of Covid pandemic is set to ease as more owners look to sell. 

The property website said that following a “frenzied” 18 months, the market was heading for a less frantic period, with a more even balance between buyers and sellers as more homes are put up for sale, and higher interest rates take some of the heat out of buyer demand.

On the one hand, Rightmove says that the market could ease up a little on first-time buyers. On the other hand, it predicted that gross mortgage lending would peak this year at £316bn – up 31% in 2020 – then fall back to £281bn in 2022 before increasing to £313bn in 2023.

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What’s happening in 2022? This year’s podcasts trends

Marketing


Have you fallen in love with podcasts? 

This easy-to-consume format has grown a massive amount in recent years, even though it has its roots dating back to the 1980s. Podcasts have transitioned from simple DIY shows made by friends in bedroom studios to highly-polished, professional media pieces with big budgets behind them.

Over the past decade, podcasts have become one of the most popular (audio) entertainment forms in the UK.  The statistics speak for themselves. As of 2020, there were over 15 million podcast listeners in the UK. The audience is growing steadily as the popularity of podcasts increases, with forecasts predicting close to 20 million listeners by 2024.

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How to build a LinkedIn strategy in 2022

Content Marketing , Marketing , Social Media Marketing

With 2022 on the way, neglecting LinkedIn is the worst choice you can make, not only for your business but also for your public persona.

This platform, created in 2002 as the social network for professionals and job seekers, has become, over the years, an essential tool to build relationships with individuals and other companies, boost your brand and – not forgetting – create your branding strategy. 

In a nutshell: if you don’t have LinkedIn? You are cut off. Unfortunately, running a LinkedIn page without a compelling strategy will lead to the same result.

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Pharma marketing: tips to do it efficiently in 2021

Marketing

The Covid-19 crisis has represented a breaking point for the entire industrial sector in the UK. While many businesses have been forced to prioritise basic survival, for pharmaceutical companies this situation has presented a huge opportunity for growth. And this is where pharma marketing comes into play. 

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Why Spring 2021 is CRITICAL for School Marketing and Some ‘Must Do’ Activities

What is your biggest tip for marketing and communications this Spring Term?

It has to be to think beyond the pandemic. 

Rather scarily, 25 independent schools in the UK have closed as a direct result of Covid-19 (source: TES, 12 Aug 2020). The current pandemic has impacted on family finances and, coupled with the growing competition between schools to retain and recruit pupils, marketing has never been more vital for the independent schools sector in supporting them in being sustainable going forwards.

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Using social media to grow your side hustle

Using social media to grow your side hustle

Marketing , Social Media Marketing

If you’re ready to turn your passion into a business, or your hobby into an extra stream of income, you probably want to know the best way to market yourself so you can start bringing in customers. Social media is the first place you should be going. Get your Instagram profile set up, and your Facebook page running because these are going to be instrumental to growing your brand.

Regular posting to social media is important. But if you think that is all you can do with it to start earning extra money, you’d be mistaken. Whether it’s homemade skincare, online fitness classes, financial advice or any other passion you’re harbouring, keep reading to learn how to maximise social media to grow your side hustle.

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The crucial role of social media in supporting online learning during the pandemic

Marketing , Social Media Marketing

2020 has seen possibly some of the biggest changes, albeit non-intentional, to education since the introduction of the national curriculum in the 1980s. Throughout most of the year, schools have seen a huge shift away from traditional brick and mortar classrooms towards online platforms and learning from home. Schools with larger infrastructure budgets have been able to adapt to this shift easily, however many schools including smaller and independent schools have struggled with the transition.

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The best way to be an authentic brand… try being authentic.

Marketing , Social Media Marketing

Let’s face it, traditional marketing isn’t necessarily authentic in nature. Most brands are trying to position themselves in the best possible light and all too often they oit any details that may be bad for their image. It’s all about wooing customers.

But there is change happening. Thanks to Social Media and Online review platforms like Trip Advisor and Google reviews, we are now in an age of unprecedented consumer empowerment. The ‘truth’ of products and services is just a Google search and tweet away. That’s led to an influx of marketers harping on the need to be “authentic.” What’s often left unsaid is what exactly being authentic means within the context of marketing.

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