Shareable: The Social Media and Content Marketing Agency

What is Social Media and Content Marketing?

In today’s digital landscape, traditional marketing methods are becoming less and less effective. There is a much better way to create value and engagement for your small business.

Enter social media and content marketing…

The consumer is becoming increasingly intelligent when it comes to sidestepping traditional marketing techniques. They can fast forward adverts on the TV, request not to receive mailshots through the door and skip pages of adverts in magazines. A good content marketing agency looks to provide a strategic approach to ensure your content is still visible to prospective and existing clients but is subtle enough to educate, influence and effectively change behaviours without using a direct selling approach. A content marketing agency like Shareable will provide relevant, informative and frequent content to your consumers. This will develop consumer trust and respect for your company, which in return will reward you with new business and loyalty.

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Content Marketing and Social Media go hand in hand.

If content marketing is about creating valuable, relevant content, then social media is the catapult to getting your content seen. Your business can’t afford to be without social media in today’s climate. Think about it, there has never been such an easy, accessible way to expose your brand to potential customers. And with consumers spending more and more time online, social media has fast become the best way to directly connect with an audience.

But consumers are just as savvy when it comes to social media marketing. They want trust, not tactics. They aren’t scrolling through Facebook or Instagram looking for a hard sell. What they want is a story. Emotion. Entertainment. That’s where content marketing comes in. By creating content that captures the minds and hearts of your audience, you are not only enabling users to recognise your brand and what it represents, but you are also beginning to grow relationships with the people who matter most, your customers. There is no need to choose between content or social marketing, they are two sides of the same coin, and when done right can have an immense payoff for your business.

Can’t I do it myself?

Yes and no. If you can set aside the time, have the expertise and experience it is possible to do it yourself rather than employing the services of a Content Marketing Agency like Shareable. However, it requires significant amounts of time to do it well, not to mention the expertise to build and execute a carefully planned strategy. We recommend highly that you employ a specialist Content Marketing Agency with a proven track record to help you create engaging content and share it effectively across your digital marketing channels.

Why focus on Digital?

The world is rapidly shifting from analogue to digital and you are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more. Companies that have not yet recognised this in their marketing strategies need to adapt fast. As consumers become more and more tech-savvy businesses can’t afford to be without an online presence.

The great thing about content marketing over traditional marketing is that everything can be measured, tracked and analysed. Whether it’s seeing where your website traffic is coming from on Google Analytics or the conversion rates on AdWords, we can measure and analyse every single aspect of your content marketing spend. This is great from a budgeting perspective but also means if some Digital Marketing channels are working better for your business than others then it is easy to switch the focus to the more successful ones.

What does great content marketing look like?

It is widely known in our industry that businesses with a solid content marketing strategy get better results, face fewer challenges, and as a result, are more likely to allocate a bigger budget for content marketing. Why? Because content marketing works. In fact, the 2016Demand Gen Report shows that 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep or making contact with a business.

Content marketing is a marketing method that involves creating and sharing information that your target audience will find valuable, entertaining, educational, interesting, or emotionally driven with the express purpose of building a relationship with a target demographic. Ultimately this process generates profitable customer action. Content comes in many forms such as videos, blog posts, podcasts, ebooks, newsletters, social media messages, and more. By publishing this useful, relevant, and engaging content consistently, and delivering it to the right audience in the right place and time, your brand will become a trusted source that consumers will choose over your competitors.

Thankfully more and more businesses are starting to realise the importance of a solid content marketing strategy every day.

Digital Content is the gift that keeps on giving.

Unlike marketing in traditional media, like press advertising or PPC campaigns like Adwords, an investment in a solid content strategy and the subsequent digital content provides an incredible return on investment. Content such as blog posts and dedicated site pages for your company website provides marketing longevity that is unmatched by almost any other marketing medium and will continue to drive traffic to your website for potentially years to come.

It’s a well-known fact within the content marketing that a content-first approach to your marketing efforts will drive more traffic and more leads through your website, ultimately resulting in more sales.