Ask ME | Mitsubishi Electric


Mitsubishi Electric’s Living Environmental Systems division provides products, solutions, and essential systems for daily life. They aim to enhance quality of life by developing technologies contributing to environmental sustainability and comfort.


To position Mitsubishi Electric as the leading provider of sustainable HVAC solutions, develop brand awareness and brand favorability, and increase LES products’ market share by + 2%.


We created an Ask Mitsubishi Electric (ME ) #AskME campaign, a multimedia marketing campaign with a customer-focused, human-centric approach. Our continued aim is to create conversations with existing and prospective contacts, positioning Mitsubishi Electric as a thought leader in its markets and an organisation that genuinely cares about its customers and their projects. To stand out from competitors and to appeal to a broad B2B and B2C audience, our observational approach to photography visually represented the culture, environment, and atmosphere in which ME ’s people operate, celebrating them with the inclusion of names and job titles in the messaging for a personal and inviting touch.


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