Fractional CMO Services

Big ideas… Brave thinking…
Delivered without the full-time cost.

Hiring a full-time Chief Marketing Officer is a significant commitment. For many businesses, it’s not just about the salary—it’s the resources, the risks, and the time it takes to find the right person. That’s where Shareable comes in.

Introducing Shareable: Your Fractional Marketing Powerhouse

At Shareable, we embrace the fractional agency model to provide the strategic leadership of a CMO without the overhead. Think of us as your dedicated marketing powerhouse on demand: always there when you need big thinking, clear direction, and results that move the needle.

What is a Fractional Agency?

A fractional agency offers a small, dedicated team of experts who can scale their support based on your evolving needs. Unlike traditional retainer or project-based models, a fractional agency assumes there’s always something to work on, just not at the same scale each month. This flexible approach benefits both your business and our team, fostering a partnership built on adaptability and mutual growth.

What is a Fractional CMO?

A Fractional CMO is a senior marketing leader working part-time within your business. You gain all the insight, experience, and strategy of a high-level marketing executive, but on your terms. It’s flexible, cost-effective, and designed to work for businesses like yours.

Why Choose Shareable?

We’re not just any agency. Shareable is built on the belief that marketing should work smarter, not harder. We’ve been around the block—from launching global campaigns for household names to driving growth for ambitious startups. What sets us apart is how we bring big-agency thinking to businesses seeking a fresh approach, minus the bureaucracy.

Here’s what we bring to the table:

• Strategic Clarity: We’ll cut through the noise to create a clear, actionable marketing strategy that aligns with your goals.
• Hands-On Expertise: Need us to roll up our sleeves? No problem. From campaign planning to execution, we’re with you every step of the way.
• Unbiased Perspective: We’re not bogged down by office politics or legacy systems. Our job is to tell you what will work—and what won’t.
• Your Marketing Universe: We’ll help you build a team of specialists around your business, ensuring you’re not paying for what you don’t need.

Traditional retainer models offer stability but may not fit all clients, especially in today’s volatile market where marketing budgets have decreased by nearly 19% since 2022. Additionally, some clients avoid retainers due to past negative experiences with disreputable partners. Shareable’s fractional agency approach bridges this gap by providing consistent, adaptable support without long-term commitments, avoiding scope creep and fostering long-term strategic partnerships.

When a Fractional Agency Approach Works Best

You Work in a Volatile Industry: If your sector experiences boom-and-bust cycles or fast-changing conditions, a flexible partner like Shareable provides expert guidance, strategic insights, and the ability to pivot quickly.

You Have a Complicated Business: Industries with complex regulatory conditions or customer journeys, such as healthcare or finance, benefit from long-term strategic partners who understand the intricacies without the need for full-time commitments.

You Need Consistent Support That Can Scale: Whether it’s maintaining and optimising your website or scaling content creation before a major event, Shareable ensures continuous support, freeing up your internal teams to focus on big-picture thinking.

How We Work

Step 1: Understand | We start by getting under the skin of your business. What makes you tick? What keeps you up at night? What does success look like? The more we know, the better we can help.

Step 2: Plan | This is where the magic happens. We’ll create a tailored strategy designed to meet your specific objectives—whether that’s growth, market penetration, or finally untangling the spaghetti that is your CRM.

Step 3: Execute | Strategies are only as good as the results they deliver. We’ll help you implement the plan, measure success, and refine as we go. No fluff. Just results.

Who We Help

1. SMEs who don’t have a marketing department but want the expertise of one.
2. Established businesses that need senior-level guidance to lead in-house teams.
3. Startups ready to scale but unsure where to start.
4. Leadership teams tired of generic advice and looking for a fresh perspective.

Why It Works

Marketing isn’t about doing everything—it’s about doing the right things, brilliantly. With decades of experience and a track record of driving measurable results, Shareable makes your marketing work harder (and smarter) for your business. Our fractional agency approach combines the flexibility of project-based models with the stability of retainer relationships, ensuring continuous alignment with your business strategy and maximizing your marketing ROI.

A Better Way to Do Business

Clients today need to show ROI with smaller budgets and faster market changes. Agencies, on the other hand, struggle with stability and profitability from traditional models. By adopting a fractional model, Shareable offers a solution that works better for everyone:

• Continuous Involvement: Better alignment with your overall business strategy instead of isolated campaigns.
• Flexible Support: Adjust the level of support as your needs change, avoiding long-term commitments.
• Pay-As-You-Go: Invest only in the support you need when you need it, maximizing your marketing spend.

Good partnerships are built on mutual benefit and respect. Shareable’s fractional agency approach honors the qualities that make long-term agency-client relationships successful—consistency and understanding—while reimagining it for today’s dynamic business environment.

Ready to Transform Your Marketing?

If you’re looking for a partner who’ll challenge, inspire, and deliver—let’s talk. The right marketing strategy isn’t a luxury. It’s the difference between standing still and taking the market by storm.

Ready to work together? Let’s start the conversation. Contact us today to see how Shareable’s Fractional CMO support can transform your business.

Reach your goals quicker. Let’s discuss how our FCMO service can transform your business

What our clients say about us

Sharon Oliver | Mitsubishi Electric

“Shareable gave us a completely different approach. They developed a highly distinctive, visually engaging awareness campaign that’s had a fantastic response on social media and increased enquiries to our installer training sessions.”

Sophy Walker | Felsted School

“Shareable has provided us with a platform to unite all the social channels we currently use. They take the lead in supporting us with our social media management, holding our hands so we can keep ahead of the curve.”

Jessica Bedford | Labelnet

“I would highly recommend Shareable – their team have provided an amazing service helping with our SEO and website. They have created fantastic content for us, offering advice and training when needed and they go above and beyond to ensure we are happy.”

Isabelle Meek | IM Makeup

“My client base and business has definitely gone up since I’ve started using Shareable. I couldn’t be more happy and I would definitely recommend using them if you are wondering how to grow your business further.”