The best way to be an authentic brand… try being authentic.

Written by NolanMarch 11, 2020
Marketing , Social Media Marketing

Let’s face it, traditional marketing isn’t necessarily authentic in nature. Most brands are trying to position themselves in the best possible light and all too often they oit any details that may be bad for their image. It’s all about wooing customers.

But there is change happening. Thanks to Social Media and Online review platforms like Trip Advisor and Google reviews, we are now in an age of unprecedented consumer empowerment. The ‘truth’ of products and services is just a Google search and tweet away. That’s led to an influx of marketers harping on the need to be “authentic.” What’s often left unsaid is what exactly being authentic means within the context of marketing.

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14 Ways to Use Social Media Monitoring Tools

Written by NolanMarch 5, 2020
Social Media Marketing

Social media has become a platform for people to share their thoughts and opinions, especially when it comes to brands, and what they thought of their experience with them. The insights you can gather about prospective customers and competitors through social media monitoring is invaluable for businesses.

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2020 Social Media Content Trends

Written by NolanNovember 23, 2019
Content Marketing , Social Media Marketing

Times change and the way people use social media evolves constantly. So, if you thought you could stick to the same 2019 content trends, you need to think again! Social media is always on the move, as is the behaviour of online consumers. Therefore, marketers need to be a step ahead in keeping consumers entertained, interacting and engaged. This blog will explore the 2020 content trends you’ll need to keep up with.

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Major Social Media Algorithms Explained!

Written by NolanOctober 6, 2019
Social Media Marketing

Social media algorithms… Three words every content marketer fears!
Algorithms know more about us than we think. Google knows our darkest secrets, Amazon knows our purchasing history, but it’s the social media algorithm that knows the most about us. For most of us, social media is how we know what’s going on in the world, but you may be surprised to find out that these algorithms decide which news to show us. To a large extent, social media algorithms control the information we see.

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Instagram Content to Drive Engagement

Written by NolanAugust 22, 2019
Content Marketing , Social Media Marketing

Let’s be honest. If you’re not on Instagram, you’re losing out on some big ROI.

As of May 2019 there were 22 million Instagram users in the UK alone. That’s A LOT of potential eyes on your business. 

We’ve covered in a previous post that social media requires more than just posting and hoping for the best. It requires an understanding of your audience, their interests and their pain points. 

It also requires an understanding of the Instagram algorithm.

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