What’s happening in 2022? This year’s podcasts trends

Marketing


Have you fallen in love with podcasts? 

This easy-to-consume format has grown a massive amount in recent years, even though it has its roots dating back to the 1980s. Podcasts have transitioned from simple DIY shows made by friends in bedroom studios to highly-polished, professional media pieces with big budgets behind them.

Over the past decade, podcasts have become one of the most popular (audio) entertainment forms in the UK.  The statistics speak for themselves. As of 2020, there were over 15 million podcast listeners in the UK. The audience is growing steadily as the popularity of podcasts increases, with forecasts predicting close to 20 million listeners by 2024.

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How to build a LinkedIn strategy in 2022

Content Marketing , Marketing , Social Media Marketing

With 2022 on the way, neglecting LinkedIn is the worst choice you can make, not only for your business but also for your public persona.

This platform, created in 2002 as the social network for professionals and job seekers, has become, over the years, an essential tool to build relationships with individuals and other companies, boost your brand and – not forgetting – create your branding strategy. 

In a nutshell: if you don’t have LinkedIn? You are cut off. Unfortunately, running a LinkedIn page without a compelling strategy will lead to the same result.

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Marketing for Renewable Technology Companies

Marketing for Renewable Technology Companies

The pressing climate crisis has made it clear that the focus of this generation of entrepreneurs is – and has to remain – on creating a more sustainable future. And, with the rollout of ambitious but necessary projects such as the European Green Deal and the UN’s 17 Sustainable Development Goals, Renewable Technology Companies (RTC) are taking up the role of the knight in the shiny armour.

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The best way to be an authentic brand… try being authentic.

Marketing , Social Media Marketing

Let’s face it, traditional marketing isn’t necessarily authentic in nature. Most brands are trying to position themselves in the best possible light and all too often they oit any details that may be bad for their image. It’s all about wooing customers.

But there is change happening. Thanks to Social Media and Online review platforms like Trip Advisor and Google reviews, we are now in an age of unprecedented consumer empowerment. The ‘truth’ of products and services is just a Google search and tweet away. That’s led to an influx of marketers harping on the need to be “authentic.” What’s often left unsaid is what exactly being authentic means within the context of marketing.

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14 Ways to Use Social Media Monitoring Tools

Social Media Marketing

Social media has become a platform for people to share their thoughts and opinions, especially when it comes to brands, and what they thought of their experience with them. The insights you can gather about prospective customers and competitors through social media monitoring is invaluable for businesses.

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2020 Social Media Content Trends

Content Marketing , Social Media Marketing

Times change and the way people use social media evolves constantly. So, if you thought you could stick to the same 2019 content trends, you need to think again! Social media is always on the move, as is the behaviour of online consumers. Therefore, marketers need to be a step ahead in keeping consumers entertained, interacting and engaged. This blog will explore the 2020 content trends you’ll need to keep up with.

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Major Social Media Algorithms Explained!

Social Media Marketing

Social media algorithms… Three words every content marketer fears!
Algorithms know more about us than we think. Google knows our darkest secrets, Amazon knows our purchasing history, but it’s the social media algorithm that knows the most about us. For most of us, social media is how we know what’s going on in the world, but you may be surprised to find out that these algorithms decide which news to show us. To a large extent, social media algorithms control the information we see.

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