Written by NolanMarch 15, 2021 The pressing climate crisis has made it clear that the focus of this generation of entrepreneurs is – and has to remain – on creating a more sustainable future. And, with the rollout of ambitious but necessary projects such as the European Green Deal and the UN’s 17 Sustainable Development Goals, Renewable Technology Companies (RTC) are taking up the role of the knight in the shiny armour.
Written by NolanMarch 11, 2020 But there is change happening. Thanks to Social Media and Online review platforms like Trip Advisor and Google reviews, we are now in an age of unprecedented consumer empowerment. The ‘truth’ of products and services is just a Google search and tweet away. That’s led to an influx of marketers harping on the need to be “authentic.” What’s often left unsaid is what exactly being authentic means within the context of marketing.
Written by NolanMarch 11, 2020 I’ve been lecturing at a series of marketing events in the last couple of weeks and twice now I’ve been asked what the difference is between interruption and intention marketing and how we as marketers can make use of the two different models.
Written by NolanMarch 5, 2020 Social media has become a platform for people to share their thoughts and opinions, especially when it comes to brands, and what they thought of their experience with them. The insights you can gather about prospective customers and competitors through social media monitoring is invaluable for businesses.
Written by NolanMarch 4, 2020 It’s that time again…
Last year we published a blog outlining 32 surprising social media stats for 2019 – one of our most viewed web pages of the entire year! So we figured we’d rally up all the stats you need to know for 2020.
Written by NolanFebruary 27, 2020 If you were left confused about how the Instagram algorithm actually works following the move away from a chronological feed – you’re not alone. For marketers and non-marketers alike, understanding the new algorithm has been nothing short of a mystery, leaving many of us scratching our heads about what the best way forward is.
Written by NolanNovember 23, 2019 Times change and the way people use social media evolves constantly. So, if you thought you could stick to the same 2019 content trends, you need to think again! Social media is always on the move, as is the behaviour of online consumers. Therefore, marketers need to be a step ahead in keeping consumers entertained, interacting and engaged. This blog will explore the 2020 content trends you’ll need to keep up with.
Written by NolanOctober 6, 2019 Social media algorithms… Three words every content marketer fears!
Algorithms know more about us than we think. Google knows our darkest secrets, Amazon knows our purchasing history, but it’s the social media algorithm that knows the most about us. For most of us, social media is how we know what’s going on in the world, but you may be surprised to find out that these algorithms decide which news to show us. To a large extent, social media algorithms control the information we see.
Written by NolanSeptember 10, 2019 You’ve heard that Instagram is the place to be if you have a business, but are you seeing the results you hoped for? You may be making these Instagram mistakes right now!
Written by NolanAugust 22, 2019 Let’s be honest. If you’re not on Instagram, you’re losing out on some big ROI.
As of May 2019 there were 22 million Instagram users in the UK alone. That’s A LOT of potential eyes on your business.
We’ve covered in a previous post that social media requires more than just posting and hoping for the best. It requires an understanding of your audience, their interests and their pain points.
It also requires an understanding of the Instagram algorithm.
