Search engine optimization (SEO) has become a core part of digital marketing strategies for many businesses. You need SEO to optimize your website if you want to be seen on search engine results pages (SERPs). However, not all SEO methods [...]
We’ve all heard the stories of companies engaging in unethical practices in order to boost their sales. But it’s important to remember that ethical marketing isn’t just a “nice-to-have.” It’s an essential component of any successful business. Here we will [...]
What is ethical marketing, and why is it so vitally important? Have you ever wondered what ethical marketing is and why it's so important? If so, then you've come to the right place! In this blog post, we'll discuss what [...]
The pandemic pushed more eyes to phones than ever before, with those seeking guidance and entertainment turning to social media in their masses. This shift has undeniably changed the way we market, and resulted in an acceleration in the ways [...]
What are the UK housing market forecasts for 2022? According to ‘Rightmove’, strong buyer demand will carry into the new year, but the ‘frenzied’ market of Covid pandemic is set to ease as more owners look to sell. The property [...]
Did you know that there are 45 million active social media users in the UK? This is an impressive number and corresponds to 66% of the UK’s entire population. The report is even more impressive considering that UK adults spend [...]
Is content still king in 2022? With the marketing and communication landscape ever changing, should we be focusing on other communications strategies or will an adherence to a solid content first approach to digital marketing continue to pay dividends in [...]
With 2022 on the way, neglecting LinkedIn is the worst choice you can make, not only for your business but also for your public persona. This platform, created in 2002 as the social network for professionals and job seekers, has [...]
There is much economic interest behind the social media world, which can often be the source of public debate. Social media is not a paradise of free sharing, and on this, we can agree. However, the platforms can also create [...]
Have you heard the huge news from Instagram? Last week Adam Mosseri, the head of Instagram announced that Instagram is no longer a photo-sharing app. Instead, it’s going to become an entertainment-focused social video app similar to TikTok. Expect to [...]
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