Marketing and Ethics: Why They Needn’t Be Competing Interests

We’ve all heard the stories of companies engaging in unethical practices in order to boost their sales. But it’s important to remember that ethical marketing isn’t just a “nice-to-have.” It’s an essential component of any successful business. Here we will address why unethical practices are bad for your business and
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What’s happening in 2022? This year’s podcasts trends


Have you fallen in love with podcasts?  This easy-to-consume format has grown a massive amount in recent years, even though it has its roots dating back to the 1980s. Podcasts have transitioned from simple DIY shows made by friends in bedroom studios to highly-polished, professional media pieces with big budgets

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The bright side of social media

Content Marketing

There is much economic interest behind the social media world, which can often be the source of public debate. Social media is not a paradise of free sharing, and on this, we can agree. However, the platforms can also create change globally, giving people a voice beyond advertising and marketing. 

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Instagram will no longer be a photo-sharing app

Facebook News

Have you heard the huge news from Instagram? Last week Adam Mosseri, the head of Instagram announced that Instagram is no longer a photo-sharing app. Instead, it’s going to become an entertainment-focused social video app similar to TikTok. Expect to see massive changes over the coming months.

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