Why Spring 2021 is CRITICAL for School Marketing and Some ‘Must Do’ Activities

What is your biggest tip for marketing and communications this Spring Term?

It has to be to think beyond the pandemic. 

Rather scarily, 25 independent schools in the UK have closed as a direct result of Covid-19 (source: TES, 12 Aug 2020). The current pandemic has impacted on family finances and, coupled with the growing competition between schools to retain and recruit pupils, marketing has never been more vital for the independent schools sector in supporting them in being sustainable going forwards.

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Using social media to grow your side hustle

Using social media to grow your side hustle

Marketing , Social Media Marketing

If you’re ready to turn your passion into a business, or your hobby into an extra stream of income, you probably want to know the best way to market yourself so you can start bringing in customers. Social media is the first place you should be going. Get your Instagram profile set up, and your Facebook page running because these are going to be instrumental to growing your brand.

Regular posting to social media is important. But if you think that is all you can do with it to start earning extra money, you’d be mistaken. Whether it’s homemade skincare, online fitness classes, financial advice or any other passion you’re harbouring, keep reading to learn how to maximise social media to grow your side hustle.

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The crucial role of social media in supporting online learning during the pandemic

Marketing , Social Media Marketing

2020 has seen possibly some of the biggest changes, albeit non-intentional, to education since the introduction of the national curriculum in the 1980s. Throughout most of the year, schools have seen a huge shift away from traditional brick and mortar classrooms towards online platforms and learning from home. Schools with larger infrastructure budgets have been able to adapt to this shift easily, however many schools including smaller and independent schools have struggled with the transition.

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The best way to be an authentic brand… try being authentic.

Marketing , Social Media Marketing

Let’s face it, traditional marketing isn’t necessarily authentic in nature. Most brands are trying to position themselves in the best possible light and all too often they oit any details that may be bad for their image. It’s all about wooing customers.

But there is change happening. Thanks to Social Media and Online review platforms like Trip Advisor and Google reviews, we are now in an age of unprecedented consumer empowerment. The ‘truth’ of products and services is just a Google search and tweet away. That’s led to an influx of marketers harping on the need to be “authentic.” What’s often left unsaid is what exactly being authentic means within the context of marketing.

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14 Ways to Use Social Media Monitoring Tools

Social Media Marketing

Social media has become a platform for people to share their thoughts and opinions, especially when it comes to brands, and what they thought of their experience with them. The insights you can gather about prospective customers and competitors through social media monitoring is invaluable for businesses.

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2020 Social Media Content Trends

Content Marketing , Social Media Marketing

Times change and the way people use social media evolves constantly. So, if you thought you could stick to the same 2019 content trends, you need to think again! Social media is always on the move, as is the behaviour of online consumers. Therefore, marketers need to be a step ahead in keeping consumers entertained, interacting and engaged. This blog will explore the 2020 content trends you’ll need to keep up with.

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Major Social Media Algorithms Explained!

Social Media Marketing

Social media algorithms… Three words every content marketer fears!
Algorithms know more about us than we think. Google knows our darkest secrets, Amazon knows our purchasing history, but it’s the social media algorithm that knows the most about us. For most of us, social media is how we know what’s going on in the world, but you may be surprised to find out that these algorithms decide which news to show us. To a large extent, social media algorithms control the information we see.

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