Did you know that there are 45 million active social media users in the UK? This is an impressive number and corresponds to 66% of the UK’s entire population. The report is even more impressive considering that UK adults spend over an hour on social media every day. This demonstrates that social media has become an integral part of people’s lives and daily routines. Some have become so addicted to it that they first check their social media feeds on waking up.
Given social media’s importance in people’s lives, marketers and businesses should have a solid social media presence to connect with their target customers. However, there is somewhat of a content overload on social media, and the competition is very high. This is why, without a compelling strategy, standing out can be challenging.
Below, we have listed the main trends social media marketers should watch and leverage in 2022. So, let’s dive in.