The pandemic pushed more eyes to phones than ever before, with those seeking guidance and entertainment turning to social media in their masses. This shift has undeniably changed the way we market, and resulted in an acceleration in the ways brands use influencer marketing to reach their target audience.
Did you know that there are 45 million active social media users in the UK? This is an impressive number and corresponds to 66% of the UK’s entire population. The report is even more impressive considering that UK adults spend over an hour on social media every day. This demonstrates that social media has become an integral part of people’s lives and daily routines. Some have become so addicted to it that they first check their social media feeds on waking up.
Given social media’s importance in people’s lives, marketers and businesses should have a solid social media presence to connect with their target customers. However, there is somewhat of a content overload on social media, and the competition is very high. This is why, without a compelling strategy, standing out can be challenging.
Below, we have listed the main trends social media marketers should watch and leverage in 2022. So, let’s dive in.
With 2022 on the way, neglecting LinkedIn is the worst choice you can make, not only for your business but also for your public persona.
This platform, created in 2002 as the social network for professionals and job seekers, has become, over the years, an essential tool to build relationships with individuals and other companies, boost your brand and – not forgetting – create your branding strategy.
In a nutshell: if you don’t have LinkedIn? You are cut off. Unfortunately, running a LinkedIn page without a compelling strategy will lead to the same result.
As you probably may already be aware, Instagram has rolled out a new profile feature that allows people to share their pronouns. This is something that LinkedIn facilitated a few years ago, and many people have incorporated into their email signatures, signing off with he/him, she/her, or they/them.
When it comes to selling or purchasing property, most estate agents and housing developers tend to lean towards traditional marketing – we’re talking about listings in the local newspaper and adverts in high street windows.
The pressing climate crisis has made it clear that the focus of this generation of entrepreneurs is – and has to remain – on creating a more sustainable future. And, with the rollout of ambitious but necessary projects such as the European Green Deal and the UN’s 17 Sustainable Development Goals, Renewable Technology Companies (RTC) are taking up the role of the knight in the shiny armour.
What is your biggest tip for marketing and communications this Spring Term?
It has to be to think beyond the pandemic.
Rather scarily, 25 independent schools in the UK have closed as a direct result of Covid-19 (source: TES, 12 Aug 2020). The current pandemic has impacted on family finances and, coupled with the growing competition between schools to retain and recruit pupils, marketing has never been more vital for the independent schools sector in supporting them in being sustainable going forwards.
If you’re ready to turn your passion into a business, or your hobby into an extra stream of income, you probably want to know the best way to market yourself so you can start bringing in customers. Social media is the first place you should be going. Get your Instagram profile set up, and your Facebook page running because these are going to be instrumental to growing your brand.
Regular posting to social media is important. But if you think that is all you can do with it to start earning extra money, you’d be mistaken. Whether it’s homemade skincare, online fitness classes, financial advice or any other passion you’re harbouring, keep reading to learn how to maximise social media to grow your side hustle.
2020 has seen possibly some of the biggest changes, albeit non-intentional, to education since the introduction of the national curriculum in the 1980s. Throughout most of the year, schools have seen a huge shift away from traditional brick and mortar classrooms towards online platforms and learning from home. Schools with larger infrastructure budgets have been able to adapt to this shift easily, however many schools including smaller and independent schools have struggled with the transition.