What’s happening in 2022? This year’s hottest social media marketing trends

Social Media Marketing

Did you know that there are 45 million active social media users in the UK? This is an impressive number  and corresponds to 66% of the UK’s entire population. The report is even more impressive considering that UK adults spend over an hour on social media every day. This demonstrates that social media has become an integral part of people’s lives and daily routines. Some have become so addicted to it  that they first check their social media feeds on  waking up.

Given social media’s importance in people’s lives, marketers and businesses should have a solid social media presence to connect with their target customers. However, there is somewhat of a content overload on social media, and the competition is very high. This is why, without a compelling strategy, standing out can be challenging. 

Below, we have listed the main trends social media marketers should watch and leverage in 2022. So, let’s dive in. 

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How to build a LinkedIn strategy in 2022

Content Marketing , Marketing , Social Media Marketing

With 2022 on the way, neglecting LinkedIn is the worst choice you can make, not only for your business but also for your public persona.

This platform, created in 2002 as the social network for professionals and job seekers, has become, over the years, an essential tool to build relationships with individuals and other companies, boost your brand and – not forgetting – create your branding strategy. 

In a nutshell: if you don’t have LinkedIn? You are cut off. Unfortunately, running a LinkedIn page without a compelling strategy will lead to the same result.

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Marketing for Renewable Technology Companies

Marketing for Renewable Technology Companies

The pressing climate crisis has made it clear that the focus of this generation of entrepreneurs is – and has to remain – on creating a more sustainable future. And, with the rollout of ambitious but necessary projects such as the European Green Deal and the UN’s 17 Sustainable Development Goals, Renewable Technology Companies (RTC) are taking up the role of the knight in the shiny armour.

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Why Spring 2021 is CRITICAL for School Marketing and Some ‘Must Do’ Activities

What is your biggest tip for marketing and communications this Spring Term?

It has to be to think beyond the pandemic. 

Rather scarily, 25 independent schools in the UK have closed as a direct result of Covid-19 (source: TES, 12 Aug 2020). The current pandemic has impacted on family finances and, coupled with the growing competition between schools to retain and recruit pupils, marketing has never been more vital for the independent schools sector in supporting them in being sustainable going forwards.

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Using social media to grow your side hustle

Using social media to grow your side hustle

Marketing , Social Media Marketing

If you’re ready to turn your passion into a business, or your hobby into an extra stream of income, you probably want to know the best way to market yourself so you can start bringing in customers. Social media is the first place you should be going. Get your Instagram profile set up, and your Facebook page running because these are going to be instrumental to growing your brand.

Regular posting to social media is important. But if you think that is all you can do with it to start earning extra money, you’d be mistaken. Whether it’s homemade skincare, online fitness classes, financial advice or any other passion you’re harbouring, keep reading to learn how to maximise social media to grow your side hustle.

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The crucial role of social media in supporting online learning during the pandemic

Marketing , Social Media Marketing

2020 has seen possibly some of the biggest changes, albeit non-intentional, to education since the introduction of the national curriculum in the 1980s. Throughout most of the year, schools have seen a huge shift away from traditional brick and mortar classrooms towards online platforms and learning from home. Schools with larger infrastructure budgets have been able to adapt to this shift easily, however many schools including smaller and independent schools have struggled with the transition.

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The best way to be an authentic brand… try being authentic.

Marketing , Social Media Marketing

Let’s face it, traditional marketing isn’t necessarily authentic in nature. Most brands are trying to position themselves in the best possible light and all too often they oit any details that may be bad for their image. It’s all about wooing customers.

But there is change happening. Thanks to Social Media and Online review platforms like Trip Advisor and Google reviews, we are now in an age of unprecedented consumer empowerment. The ‘truth’ of products and services is just a Google search and tweet away. That’s led to an influx of marketers harping on the need to be “authentic.” What’s often left unsaid is what exactly being authentic means within the context of marketing.

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