The pandemic pushed more eyes to phones than ever before, with those seeking guidance and entertainment turning to social media in their masses. This shift has undeniably changed the way we market, and resulted in an acceleration in the ways brands use influencer marketing to reach their target audience.
Did you know that there are 45 million active social media users in the UK? This is an impressive number and corresponds to 66% of the UK’s entire population. The report is even more impressive considering that UK adults spend over an hour on social media every day. This demonstrates
The Covid-19 crisis has represented a breaking point for the entire industrial sector in the UK. While many businesses have been forced to prioritise basic survival, for pharmaceutical companies this situation has presented a huge opportunity for growth. And this is where pharma marketing comes into play.