What’s happening in 2022? This year’s hottest content marketing trends

Content Marketing

Is content still king in 2022? With the marketing and communication landscape ever changing, should we be focusing on other communications strategies or will an adherence to a solid content first approach to digital marketing continue to pay dividends in the long run?

The answer is of course a resounding yes. Even as we face new challenges as marketers, an adherence to providing value to our target customers via informative and engaging content, be that text, audio or video, will continue to be a significant sales driver.

 It remains a fact that at least 47% of buyers view three to five pieces of content before engaging with a sales rep, and the majority of them expect brands to create content to gain their interest. That’s why in 2022, content creators, content marketing managers, and content strategists roles are going to be in great demand. 

But let’s go into the details. Here are the main trends you will see in content marketing in 2022. 

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How to build a LinkedIn strategy in 2022

Content Marketing , Marketing , Social Media Marketing

With 2022 on the way, neglecting LinkedIn is the worst choice you can make, not only for your business but also for your public persona.

This platform, created in 2002 as the social network for professionals and job seekers, has become, over the years, an essential tool to build relationships with individuals and other companies, boost your brand and – not forgetting – create your branding strategy. 

In a nutshell: if you don’t have LinkedIn? You are cut off. Unfortunately, running a LinkedIn page without a compelling strategy will lead to the same result.

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The bright side of social media

Content Marketing

There is much economic interest behind the social media world, which can often be the source of public debate. Social media is not a paradise of free sharing, and on this, we can agree. However, the platforms can also create change globally, giving people a voice beyond advertising and marketing. 

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Marketing for Renewable Technology Companies

Marketing for Renewable Technology Companies

The pressing climate crisis has made it clear that the focus of this generation of entrepreneurs is – and has to remain – on creating a more sustainable future. And, with the rollout of ambitious but necessary projects such as the European Green Deal and the UN’s 17 Sustainable Development Goals, Renewable Technology Companies (RTC) are taking up the role of the knight in the shiny armour.

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Why Spring 2021 is CRITICAL for School Marketing and Some ‘Must Do’ Activities

What is your biggest tip for marketing and communications this Spring Term?

It has to be to think beyond the pandemic. 

Rather scarily, 25 independent schools in the UK have closed as a direct result of Covid-19 (source: TES, 12 Aug 2020). The current pandemic has impacted on family finances and, coupled with the growing competition between schools to retain and recruit pupils, marketing has never been more vital for the independent schools sector in supporting them in being sustainable going forwards.

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2020 Social Media Content Trends

Content Marketing , Social Media Marketing

Times change and the way people use social media evolves constantly. So, if you thought you could stick to the same 2019 content trends, you need to think again! Social media is always on the move, as is the behaviour of online consumers. Therefore, marketers need to be a step ahead in keeping consumers entertained, interacting and engaged. This blog will explore the 2020 content trends you’ll need to keep up with.

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Instagram Content to Drive Engagement

Content Marketing , Social Media Marketing

Let’s be honest. If you’re not on Instagram, you’re losing out on some big ROI.

As of May 2019 there were 22 million Instagram users in the UK alone. That’s A LOT of potential eyes on your business. 

We’ve covered in a previous post that social media requires more than just posting and hoping for the best. It requires an understanding of your audience, their interests and their pain points. 

It also requires an understanding of the Instagram algorithm.

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