Is content still king in 2022? With the marketing and communication landscape ever changing, should we be focusing on other communications strategies or will an adherence to a solid content first approach to digital marketing continue to pay dividends in the long run? The answer is of course a resounding
With 2022 on the way, neglecting LinkedIn is the worst choice you can make, not only for your business but also for your public persona. This platform, created in 2002 as the social network for professionals and job seekers, has become, over the years, an essential tool to build relationships
There is much economic interest behind the social media world, which can often be the source of public debate. Social media is not a paradise of free sharing, and on this, we can agree. However, the platforms can also create change globally, giving people a voice beyond advertising and marketing.
The pressing climate crisis has made it clear that the focus of this generation of entrepreneurs is – and has to remain – on creating a more sustainable future. And, with the rollout of ambitious but necessary projects such as the European Green Deal and the UN’s 17 Sustainable Development
What is your biggest tip for marketing and communications this Spring Term? It has to be to think beyond the pandemic. Rather scarily, 25 independent schools in the UK have closed as a direct result of Covid-19 (source: TES, 12 Aug 2020). The current pandemic has impacted on family finances
I’ve been lecturing at a series of marketing events in the last couple of weeks and twice now I’ve been asked what the difference is between interruption and intention marketing and how we as marketers can make use of the two different models.