Written by Elisa BellardiJuly 22, 2021 
There is much economic interest behind the social media world, which can often be the source of public debate. Social media is not a paradise of free sharing, and on this, we can agree. However, the platforms can also create change globally, giving people a voice beyond advertising and marketing.
Written by NolanMarch 15, 2021 The pressing climate crisis has made it clear that the focus of this generation of entrepreneurs is – and has to remain – on creating a more sustainable future. And, with the rollout of ambitious but necessary projects such as the European Green Deal and the UN’s 17 Sustainable Development Goals, Renewable Technology Companies (RTC) are taking up the role of the knight in the shiny armour.
Written by Charlotte Hulton of Stickman ConsultancyJanuary 10, 2021 It has to be to think beyond the pandemic.
Rather scarily, 25 independent schools in the UK have closed as a direct result of Covid-19 (source: TES, 12 Aug 2020). The current pandemic has impacted on family finances and, coupled with the growing competition between schools to retain and recruit pupils, marketing has never been more vital for the independent schools sector in supporting them in being sustainable going forwards.
Written by NolanMarch 11, 2020 I’ve been lecturing at a series of marketing events in the last couple of weeks and twice now I’ve been asked what the difference is between interruption and intention marketing and how we as marketers can make use of the two different models.
Written by NolanNovember 23, 2019 Times change and the way people use social media evolves constantly. So, if you thought you could stick to the same 2019 content trends, you need to think again! Social media is always on the move, as is the behaviour of online consumers. Therefore, marketers need to be a step ahead in keeping consumers entertained, interacting and engaged. This blog will explore the 2020 content trends you’ll need to keep up with.
Written by NolanSeptember 10, 2019 You’ve heard that Instagram is the place to be if you have a business, but are you seeing the results you hoped for? You may be making these Instagram mistakes right now!
Written by NolanAugust 22, 2019 Let’s be honest. If you’re not on Instagram, you’re losing out on some big ROI.
As of May 2019 there were 22 million Instagram users in the UK alone. That’s A LOT of potential eyes on your business.
We’ve covered in a previous post that social media requires more than just posting and hoping for the best. It requires an understanding of your audience, their interests and their pain points.
It also requires an understanding of the Instagram algorithm.
Written by NolanAugust 3, 2019 Content marketing for schools is just as valuable as it is for any other business or industry. Think about it. You want to attract prospective families whilst keeping current families satisfied. Content marketing was made for this.
Written by NolanJuly 9, 2019 Can content marketing work for small businesses? We see the larger brands pumping out great content, more great content and even more great content. In fact we use these brands as an example of content marketing done right. But for businesses whose pockets aren’t so deep and who don’t have every possible resource on hand, can content marketing still work?
Written by NolanJune 7, 2019 With updates on ad transparency, a security scandal and lots of exciting new features, let’s take a look at what’s new on social media this month!
