I’ve been lecturing at a series of marketing events in the last couple of weeks and twice now I’ve been asked what the difference is between interruption and intention marketing and how we as marketers can make use of the two different models.
Social media has become a platform for people to share their thoughts and opinions, especially when it comes to brands, and what they thought of their experience with them. The insights you can gather about prospective customers and competitors through social media monitoring is invaluable for businesses.
If you were left confused about how the Instagram algorithm actually works following the move away from a chronological feed – you’re not alone. For marketers and non-marketers alike, understanding the new algorithm has been nothing short of a mystery, leaving many of us scratching our heads about what the best way forward is.
Times change and the way people use social media evolves constantly. So, if you thought you could stick to the same 2019 content trends, you need to think again! Social media is always on the move, as is the behaviour of online consumers. Therefore, marketers need to be a step ahead in keeping consumers entertained, interacting and engaged. This blog will explore the 2020 content trends you’ll need to keep up with.
Social media algorithms… Three words every content marketer fears!
Algorithms know more about us than we think. Google knows our darkest secrets, Amazon knows our purchasing history, but it’s the social media algorithm that knows the most about us. For most of us, social media is how we know what’s going on in the world, but you may be surprised to find out that these algorithms decide which news to show us. To a large extent, social media algorithms control the information we see.
Let’s be honest. If you’re not on Instagram, you’re losing out on some big ROI.
As of May 2019 there were 22 million Instagram users in the UK alone. That’s A LOT of potential eyes on your business.
We’ve covered in a previous post that social media requires more than just posting and hoping for the best. It requires an understanding of your audience, their interests and their pain points.
It also requires an understanding of the Instagram algorithm.
How many social media platforms are there and which ones should I be on? Social media can be tricky business for your business!