Driving Net Zero Conversations: Mitsubishi Electric and BESA Collaborate on a Landmark Podcast
In May 2023, Shareable partnered with long-term client Mitsubishi Electric and BESA (the Building Engineering Services Association) to produce a podcast aimed at advancing the UK’s Mission Zero goals. Featuring Rt Hon Chris Skidmore MP, the chair of the Mission Zero Independent Review, the podcast examined the challenges and opportunities associated with achieving Net Zero by 2050. Recorded at the iconic Houses of Parliament, the podcast has since garnered thousands of listens, and extensive coverage in Industry Press, establishing itself as a key platform for fostering dialogue on sustainability and collaboration.
Objective
The project was designed with two primary objectives. Firstly, it sought to position Mitsubishi Electric and BESA as leaders in the effort to decarbonize the built environment, emphasizing their commitment to innovation and sustainability. Secondly, it aimed to elevate awareness of Mission Zero by engaging industry stakeholders and the broader public with actionable insights. By blending educational content with advocacy, the podcast provided a practical and compelling resource for those seeking to contribute to a sustainable future.
Collaboration and Approach
The collaboration between Mitsubishi Electric, BESA, and Shareable brought together complementary expertise. Mitsubishi Electric contributed its technological knowledge and commitment to developing sustainable HVAC solutions, while BESA provided a robust platform for industry-wide advocacy. Shareable facilitated the project’s coordination, ensuring alignment with the ambitious objectives of Mission Zero.
The involvement of Rt Hon Chris Skidmore MP added significant weight to the initiative. His insights into policy frameworks and the economic opportunities presented by Net Zero heightened the podcast’s credibility and broadened its appeal. Recording at the Houses of Parliament further underscored the importance of the issues discussed, reinforcing the podcast’s authority. The content was carefully structured to address key findings from the Mission Zero review, including topics such as local action, business innovation, and the transformative potential of new technologies.
Key Highlights
The podcast achieved exceptional reach, with mentions and coverage in all relevant industry publications, engaging audiences across diverse sectors. The inclusion of a prominent policymaker and the use of a prestigious recording location amplified its visibility and impact. The collaboration effectively cemented the positions of Mitsubishi Electric and BESA as authoritative voices in the Net Zero movement, creating a valuable resource for professionals within the industry.
Outcomes and Impact
The podcast delivered measurable benefits for both Mitsubishi Electric and BESA. Mitsubishi Electric reinforced its reputation as an innovator in sustainable technology, while BESA strengthened its position as a key advocate for decarbonization across the built environment. Listener feedback highlighted the podcast’s practical value and insightful content, establishing it as a trusted resource on Net Zero. Furthermore, the initiative enhanced digital engagement, driving increased traffic and broader marketing performance for both organisations.
This project exemplified the power of strategic collaboration in addressing critical climate challenges. By uniting technological expertise with industry advocacy, Mitsubishi Electric and BESA created a platform that not only educated and inspired but also demonstrated the importance of aligning policy and innovation. The podcast stands as a testament to how partnerships can effectively advance the UK’s Net Zero ambitions.
