The built environment is at a crossroads. Rising costs, longer sales cycles, and ESG scrutiny are colliding with the rapid adoption of AI and digital channels. Yet many firms are still approaching marketing the way they did a decade ago: underfunded, fragmented, and overly reliant on exhibitions or short-term paid campaigns.
It’s no surprise that ROI across the sector is inconsistent. While channels like email and SEO deliver exceptional returns, many budgets are still tied up in activity that struggles to justify the spend.
That’s why we’ve published our latest report: Hybrid Marketing in the Built Environment. It explores:
- Where marketing spend is being wasted.
- Which channels are delivering the strongest ROI.
- How hybrid models – balancing in-house, automation, and outsourcing – set firms up for growth.
If you’re questioning whether your marketing is fit for the next five years, this report is designed to give you a benchmark along with a practical roadmap.
