Can content marketing work for small businesses? We see the larger brands pumping out great content, more great content and even more great content. In fact we use these brands as an example of content marketing done right. But for businesses whose pockets aren’t so deep and who don’t have every possible resource on hand, can content marketing still work?
Increasing your website’s organic traffic is the holy grail of most business owners and marketing managers. The challenge is always to make sure your business is found over a competitor’s. SEO and PPC obviously play an important part in this, especially when short-term wins are required, however, they’re not the be all and end all and there’s actually plenty you can do to boost organic site traffic.