Let’s face it, traditional marketing isn’t necessarily authentic in nature. Most brands are trying to position themselves in the best possible light and all too often they oit any details that may be bad for their image. It’s all about wooing customers. But there is change happening. Thanks to Social
Social media algorithms… Three words every content marketer fears! Algorithms know more about us than we think. Google knows our darkest secrets, Amazon knows our purchasing history, but it’s the social media algorithm that knows the most about us. For most of us, social media is how we know what’s
Can content marketing work for small businesses? We see the larger brands pumping out great content, more great content and even more great content. In fact we use these brands as an example of content marketing done right. But for businesses whose pockets aren’t so deep and who don’t have
Summer is finally here… Woop! Social networks have started the summer season in a chill way, as June brought no game-changing updates! However, there were a few small tweaks and new additions that could improve your social media strategies, so, let’s dive in and see what was new on social
For small businesses, the world of social media marketing can be a confusing and complex place. But, whether you’re a startup or an established local business, social media marketing can work wonders if you suffer from a lack of time, budget and resources.
For Zuckerberg-owned Facebook and Instagram, April was a month of big decisions. During the Facebook F8 developer conference, Mark Zuckerberg openly announced the direction in which the company is taking. Although Facebook generated a lot of buzz last month, there are other social networks that announced exciting new updates and
Social media companies gave their platforms a spring clean last month, revising existing features and implementing new ones. There was an abundance of small changes that can affect your social media marketing strategies, so without further ado, let’s dive in.