Have you heard the huge news from Instagram? Last week Adam Mosseri, the head of Instagram announced that Instagram is no longer a photo-sharing app. Instead, it’s going to become an entertainment-focused social video app similar to TikTok. Expect to see massive changes over the coming months.
If you were left confused about how the Instagram algorithm actually works following the move away from a chronological feed – you’re not alone. For marketers and non-marketers alike, understanding the new algorithm has been nothing short of a mystery, leaving many of us scratching our heads about what the best way forward is.
Let’s be honest. If you’re not on Instagram, you’re losing out on some big ROI.
As of May 2019 there were 22 million Instagram users in the UK alone. That’s A LOT of potential eyes on your business.
We’ve covered in a previous post that social media requires more than just posting and hoping for the best. It requires an understanding of your audience, their interests and their pain points.
It also requires an understanding of the Instagram algorithm.
How many social media platforms are there and which ones should I be on? Social media can be tricky business for your business!
Summer is finally here… Woop!
Social networks have started the summer season in a chill way, as June brought no game-changing updates! However, there were a few small tweaks and new additions that could improve your social media strategies, so, let’s dive in and see what was new on social media last month.