Creating Marketing Personas that actually work for your business. The creation of ‘personas’ or Persona Marketing to give it its formal title is one of the first things students learn when studying for marketing degrees. As a result, it’s a [...]
Increasing your website’s organic traffic is the holy grail of most business owners and marketing managers. The challenge is always to make sure your business is found over a competitor’s. SEO and PPC obviously play an important part in this, [...]
Facebook Lookalike Audiences are a tool we use a lot when targeting potential customers for our clients on Facebook. Essentially Facebook lookalike audiences are audiences that are demographically similar to your current custom audience or mailing list. When we create a Facebook [...]
What is Thought Leadership and why you should be using it in your digital marketing Thought Leadership may bring up images of evil scientists carrying out mind control experiments, and as a term, I always feel a little silly using [...]
What are the best practices when using Facebook for business? And why is it important that we use it. […]
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