Good Content Marketing
Why is good content marketing so important? Let’s face it, your business needs content. And good content marketing will get you visitors through the door and showcase your expertise to potential clients. […]
Content Marketing: The Power of Infographics
Why do we use infographics? Well, given that recent reports tell us that the average human in 2017 has an attention span of 8 seconds (Stay with me), down from 12 seconds in the year 2000 – (Although this is [...]
Content First Approach to SEO
How does building a content first approach to SEO benefit our client sites and why does this approach build real-world ranking longevity? […]
Effective Website Landing Pages
Effective Website Landing Pages are any web pages that a visitor arrives at or “lands” on. However, when discussing landing pages within the realm of digital marketing, it’s more common to refer to a landing page as being a standalone web page [...]
Persona Marketing
Creating Marketing Personas that actually work for your business. The creation of ‘personas’ or Persona Marketing to give it its formal title is one of the first things students learn when studying for marketing degrees. As a result, it’s a [...]
How to Increase your website’s Organic Traffic
Increasing your website’s organic traffic is the holy grail of most business owners and marketing managers. The challenge is always to make sure your business is found over a competitor’s. SEO and PPC obviously play an important part in this, [...]
Facebook Lookalike Audiences
Facebook Lookalike Audiences are a tool we use a lot when targeting potential customers for our clients on Facebook. Essentially Facebook lookalike audiences are audiences that are demographically similar to your current custom audience or mailing list. When we create a Facebook [...]
Thought Leadership
What is Thought Leadership and why you should be using it in your digital marketing Thought Leadership may bring up images of evil scientists carrying out mind control experiments, and as a term, I always feel a little silly using [...]
Facebook for business
What are the best practices when using Facebook for business? And why is it important that we use it. […]
