If you want loyalty, get a dog.
I have a three-year-old Pug called Monty, and every day come rain or shine I take him out for a walk. He still looks like a puppy, from 100 yards away he can still draw people in and get them [...]
Using Social Media for B2B sales, promotion and lead generation.
Social Media for B2B One thing we come up against time and time again when we’re asked to help a company with their social media promotion is the lack of imagination when it comes to telling stories about what that [...]
What is GDPR and how will it affect your business?
At the time of writing, we’re roughly 7 months away from the introduction of GDPR or General Data Protection Regulation which comes into force on the 25th May 2018. A quick Google search for GDPR pulls up a host of [...]
The Power of Brand Advocacy
Do you know that brand advocacy is the most powerful element of your marketing strategy? Not top notch SEO, not expensive UX Design and not next generation Ai. None of these things come close to beating the voice of your [...]
Cornerstone Content
Managing multiple blog posts that target the same keyword? What is cornerstone content? We’ve touched on the SEO power of blog posts elsewhere in the site, but something that occurs with many of our clients who have active blogs is [...]
Good Content Marketing
Why is good content marketing so important? Let’s face it, your business needs content. And good content marketing will get you visitors through the door and showcase your expertise to potential clients. […]
Content Marketing: The Power of Infographics
Why do we use infographics? Well, given that recent reports tell us that the average human in 2017 has an attention span of 8 seconds (Stay with me), down from 12 seconds in the year 2000 – (Although this is [...]
Content First Approach to SEO
How does building a content first approach to SEO benefit our client sites and why does this approach build real-world ranking longevity? […]
Effective Website Landing Pages
Effective Website Landing Pages are any web pages that a visitor arrives at or “lands” on. However, when discussing landing pages within the realm of digital marketing, it’s more common to refer to a landing page as being a standalone web page [...]
Persona Marketing
Creating Marketing Personas that actually work for your business. The creation of ‘personas’ or Persona Marketing to give it its formal title is one of the first things students learn when studying for marketing degrees. As a result, it’s a [...]
