Social media algorithms… Three words every content marketer fears! Algorithms know more about us than we think. Google knows our darkest secrets, Amazon knows our purchasing history, but it’s the social media algorithm that knows the most about us. For most of us, social media is how we know what’s
Can content marketing work for small businesses? We see the larger brands pumping out great content, more great content and even more great content. In fact we use these brands as an example of content marketing done right. But for businesses whose pockets aren’t so deep and who don’t have
For small businesses, the world of social media marketing can be a confusing and complex place. But, whether you’re a startup or an established local business, social media marketing can work wonders if you suffer from a lack of time, budget and resources.
For Zuckerberg-owned Facebook and Instagram, April was a month of big decisions. During the Facebook F8 developer conference, Mark Zuckerberg openly announced the direction in which the company is taking. Although Facebook generated a lot of buzz last month, there are other social networks that announced exciting new updates and
Traditional marketing methods such as telephone, print and direct mail, are becoming less and less effective in this digital age. There is a much better way to create value and engagement for your small business. Enter content marketing.