The pandemic pushed more eyes to phones than ever before, with those seeking guidance and entertainment turning to social media in their masses. This shift has undeniably changed the way we market, and resulted in an acceleration in the ways brands use influencer marketing to reach their target audience.
Social media algorithms… Three words every content marketer fears!
Algorithms know more about us than we think. Google knows our darkest secrets, Amazon knows our purchasing history, but it’s the social media algorithm that knows the most about us. For most of us, social media is how we know what’s going on in the world, but you may be surprised to find out that these algorithms decide which news to show us. To a large extent, social media algorithms control the information we see.
Summer is finally here… Woop!
Social networks have started the summer season in a chill way, as June brought no game-changing updates! However, there were a few small tweaks and new additions that could improve your social media strategies, so, let’s dive in and see what was new on social media last month.
For small businesses, the world of social media marketing can be a confusing and complex place. But, whether you’re a startup or an established local business, social media marketing can work wonders if you suffer from a lack of time, budget and resources.
For Zuckerberg-owned Facebook and Instagram, April was a month of big decisions. During the Facebook F8 developer conference, Mark Zuckerberg openly announced the direction in which the company is taking.
Although Facebook generated a lot of buzz last month, there are other social networks that announced exciting new updates and controversial decisions. Let’s jump in!
Traditional marketing methods such as telephone, print and direct mail, are becoming less and less effective in this digital age. There is a much better way to create value and engagement for your small business.
Enter content marketing.
Social media companies gave their platforms a spring clean last month, revising existing features and implementing new ones.
There was an abundance of small changes that can affect your social media marketing strategies, so without further ado, let’s dive in.