The best way to be an authentic brand

2020-03-11T16:40:42+00:00

The best way to appear authentic in your marketing... try being authentic. Let’s face it, traditional marketing isn’t necessarily authentic in nature. Most brands are trying to position themselves in the best possible light and all too often they omit any details that may be bad for their image. It’s all about wooing customers. But [...]

The best way to be an authentic brand2020-03-11T16:40:42+00:00

The difference between intention and interruption marketing

2020-03-11T14:41:28+00:00

The difference between intention and interruption marketing I’ve been lecturing at a series of marketing events in the last couple of weeks and twice now I’ve been asked what the difference is between interruption and intention marketing and how we as marketers can make use of the two different models. Both times I’ve used the [...]

The difference between intention and interruption marketing2020-03-11T14:41:28+00:00

14 Ways to Use Social Media Monitoring Tools

2020-03-05T16:09:20+00:00

14 ways to use social media monitoring tools Social media has become a platform for people to share their thoughts and opinions, especially when it comes to brands, and what they thought of their experience with them. The insights you can gather about prospective customers and competitors through social media monitoring is invaluable for businesses. For [...]

14 Ways to Use Social Media Monitoring Tools2020-03-05T16:09:20+00:00

34 Surprising Social Media Stats for 2020

2020-03-04T17:11:44+00:00

34 Surprising Social Media Stats for 2020 It’s that time again… Last year we published a blog outlining 32 surprising social media stats for 2019 - one of our most viewed web pages of the entire year! So we figured we’d rally up all the stats you need to know for 2020. The land [...]

34 Surprising Social Media Stats for 20202020-03-04T17:11:44+00:00

The Instagram Algorithm in 2020

2020-02-27T15:39:45+00:00

The Instagram Algorithm in 2020 If you were left confused about how the Instagram algorithm actually works following the move away from a chronological feed - you’re not alone. For marketers and non-marketers alike, understanding the new algorithm has been nothing short of a mystery, leaving many of us scratching our heads about what [...]

The Instagram Algorithm in 20202020-02-27T15:39:45+00:00

2020 Social Media Content Trends

2020-03-04T17:18:46+00:00

2020 Social Media Content Trends Times change and the way people use social media evolves constantly. So, if you thought you could stick to the same 2019 content trends, you need to think again! Social media is always on the move, as is the behaviour of online consumers. Therefore, marketers need to be a step [...]

2020 Social Media Content Trends2020-03-04T17:18:46+00:00

Major Social Media Algorithms Explained!

2020-02-13T14:18:14+00:00

Major Social Media Algorithms Explained! Social media algorithms... Three words every content marketer fears! Algorithms know more about us than we think. Google knows our darkest secrets, Amazon knows our purchasing history, but it’s the social media algorithm that knows the most about us. For most of us, social media is how we know what’s [...]

Major Social Media Algorithms Explained!2020-02-13T14:18:14+00:00

Instagram Mistakes You May Be Making

2020-02-27T15:44:46+00:00

You’ve heard that Instagram is the place to be if you have a business, but are you seeing the results you hoped for? You may be making these Instagram mistakes right now! Over the years, Instagram has grown immensely and isn’t showing any signs of stopping. The platform has over 1 billion monthly active users; [...]

Instagram Mistakes You May Be Making2020-02-27T15:44:46+00:00

Instagram Content to Drive Engagement

2020-02-27T15:48:50+00:00

The Best Types of Instagram Content to Drive Engagement Let’s be honest. If you’re not on Instagram, you’re losing out on some big ROI. As of May 2019 there were 22 million Instagram users in the UK alone. That’s A LOT of potential eyes on your business.  We’ve covered in a previous post that social [...]

Instagram Content to Drive Engagement2020-02-27T15:48:50+00:00

Picking the Right Social Media Platforms for your Business 

2020-02-20T11:44:42+00:00

How many social media platforms are there and which ones should I be on? Social media can be tricky business for your business! You want to sign up to every possible social media platform so your business can be seen by as many people as possible, right? Turns out this can actually stump your efforts! [...]

Picking the Right Social Media Platforms for your Business 2020-02-20T11:44:42+00:00