The rise of social and mobile – Target people not pixels. Firstly let’s start this off by saying unequivocally that the rise of social and mobile consumption is nothing new. Consumer time spent on mobile surpassed time spent on desktop in 2013 [...]
At the time of writing, we’re roughly 7 months away from the introduction of GDPR or General Data Protection Regulation which comes into force on the 25th May 2018. A quick Google search for GDPR pulls up a host of [...]
Do you know that brand advocacy is the most powerful element of your marketing strategy? Not top notch SEO, not expensive UX Design and not next generation Ai. None of these things come close to beating the voice of your [...]
Effective Website Landing Pages are any web pages that a visitor arrives at or “lands” on. However, when discussing landing pages within the realm of digital marketing, it’s more common to refer to a landing page as being a standalone web page [...]
Creating Marketing Personas that actually work for your business. The creation of ‘personas’ or Persona Marketing to give it its formal title is one of the first things students learn when studying for marketing degrees. As a result, it’s a [...]
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