Using social media to grow your side hustle
If you’re ready to turn your passion into a business, or your hobby into an extra stream of income, you probably want to know the best way to market yourself so you can start bringing in [...]
The crucial role of social media in supporting online learning during the pandemic
2020 has seen possibly some of the biggest changes, albeit non-intentional, to education since the introduction of the national curriculum in the 1980s. Throughout most of the year, schools have seen a huge shift away from traditional brick and mortar [...]
The best way to be an authentic brand… try being authentic.
Let’s face it, traditional marketing isn’t necessarily authentic in nature. Most brands are trying to position themselves in the best possible light and all too often they oit any details that may be bad for their image. It’s all about [...]
The difference between intention and interruption marketing
I’ve been lecturing at a series of marketing events in the last couple of weeks and twice now I’ve been asked what the difference is between interruption and intention marketing and how we as marketers can make use of the [...]
The Lowdown on Content Marketing for Small Businesses
Can content marketing work for small businesses? We see the larger brands pumping out great content, more great content and even more great content. In fact we use these brands as an example of content marketing done right. But for [...]
Social Media Roundup: May
With updates on ad transparency, a security scandal and lots of exciting new features, let’s take a look at what’s new on social media this month! […]
Benefits of Social Media Marketing for Small UK Businesses
You’ve read all the blogs, done all the research, launched a kick-ass website, opened your doors and created a Facebook page for your UK based small business… but what happens next? How do you find those customers and importantly, how [...]
What Are The Benefits Of Content Marketing?
The digital age has provided a lot of new options for marketing. It can be quite overwhelming for new business owners to understand what approaches are available to them. With things like social media marketing and SEO to get your [...]
Personal Branding and its importance when working with entrepreneurs
As a marketing concept, personal branding has been a concept that was slow to gain traction in many corporate fields. Amongst our entrepreneurial clients and those who manage micro-companies, personal branding is a vitally important way for them to differentiate [...]
GDPR and Social Media. How 2018 will be a huge step change in how many people do business
If you’re already using social media to promote your business or offering then you may well be wondering what all the fuss is all about. If you’re not, and you’re relying on HTML email campaigns sent to lists of customers [...]
