Creating Marketing Personas that actually work for your business.

The creation of ‘personas’ or Persona Marketing to give it its formal title is one of the first things students learn when studying for marketing degrees. As a result, it’s a technique that’s often much maligned and thought of as being old-fashioned. However, in real terms the first thing any marketer needs to figure out is who exactly is it they’re trying to sell to. This is where Persona Marketing comes into it’s own. There are two elements to the process, firstly figuring out who your customers are, and then figuring out how to market to them in just the right way.