The Covid-19 crisis has represented a breaking point for the entire industrial sector in the UK. While many businesses have been forced to prioritise basic survival, for pharmaceutical companies this situation has presented a huge opportunity for growth. And this is where pharma marketing comes into play.
The pressing climate crisis has made it clear that the focus of this generation of entrepreneurs is – and has to remain – on creating a more sustainable future. And, with the rollout of ambitious but necessary projects such as the European Green Deal and the UN’s 17 Sustainable Development Goals, Renewable Technology Companies (RTC) are taking up the role of the knight in the shiny armour.
Let’s face it, traditional marketing isn’t necessarily authentic in nature. Most brands are trying to position themselves in the best possible light and all too often they oit any details that may be bad for their image. It’s all about wooing customers.
But there is change happening. Thanks to Social Media and Online review platforms like Trip Advisor and Google reviews, we are now in an age of unprecedented consumer empowerment. The ‘truth’ of products and services is just a Google search and tweet away. That’s led to an influx of marketers harping on the need to be “authentic.” What’s often left unsaid is what exactly being authentic means within the context of marketing.
Social media algorithms… Three words every content marketer fears!
Algorithms know more about us than we think. Google knows our darkest secrets, Amazon knows our purchasing history, but it’s the social media algorithm that knows the most about us. For most of us, social media is how we know what’s going on in the world, but you may be surprised to find out that these algorithms decide which news to show us. To a large extent, social media algorithms control the information we see.
For small businesses, the world of social media marketing can be a confusing and complex place. But, whether you’re a startup or an established local business, social media marketing can work wonders if you suffer from a lack of time, budget and resources.
For Zuckerberg-owned Facebook and Instagram, April was a month of big decisions. During the Facebook F8 developer conference, Mark Zuckerberg openly announced the direction in which the company is taking.
Although Facebook generated a lot of buzz last month, there are other social networks that announced exciting new updates and controversial decisions. Let’s jump in!
Social media companies gave their platforms a spring clean last month, revising existing features and implementing new ones.
There was an abundance of small changes that can affect your social media marketing strategies, so without further ado, let’s dive in.
When are the best times to post on social media? This is the million dollar question with the holy grail answer that everyone wants to know! After all, we all want our posts to gain a great level of engagement. But with social media sites changing their algorithm’s what seems like every month, the best times to post depends on your specific audience.