The Covid-19 crisis has represented a breaking point for the entire industrial sector in the UK. While many businesses have been forced to prioritise basic survival, for pharmaceutical companies this situation has presented a huge opportunity for growth. And this is where pharma marketing comes into play.
The pressing climate crisis has made it clear that the focus of this generation of entrepreneurs is – and has to remain – on creating a more sustainable future. And, with the rollout of ambitious but necessary projects such as the European Green Deal and the UN’s 17 Sustainable Development
Let’s face it, traditional marketing isn’t necessarily authentic in nature. Most brands are trying to position themselves in the best possible light and all too often they oit any details that may be bad for their image. It’s all about wooing customers. But there is change happening. Thanks to Social
Social media algorithms… Three words every content marketer fears! Algorithms know more about us than we think. Google knows our darkest secrets, Amazon knows our purchasing history, but it’s the social media algorithm that knows the most about us. For most of us, social media is how we know what’s
For small businesses, the world of social media marketing can be a confusing and complex place. But, whether you’re a startup or an established local business, social media marketing can work wonders if you suffer from a lack of time, budget and resources.
For Zuckerberg-owned Facebook and Instagram, April was a month of big decisions. During the Facebook F8 developer conference, Mark Zuckerberg openly announced the direction in which the company is taking. Although Facebook generated a lot of buzz last month, there are other social networks that announced exciting new updates and
Social media companies gave their platforms a spring clean last month, revising existing features and implementing new ones. There was an abundance of small changes that can affect your social media marketing strategies, so without further ado, let’s dive in.