The Power of Brand Advocacy


The Power of Brand Advocacy Do you know that brand advocacy is the most powerful element of your marketing strategy? Not top notch SEO, not expensive UX Design and not next generation Ai. None of these things come close to beating the voice of your existing customers, in fact, word of mouth can be attributed [...]

The Power of Brand Advocacy2017-10-20T16:39:37+00:00

Effective Website Landing Pages


Creating Effective Website Landing Pages Effective Website Landing Pages are any web pages that a visitor arrives at or “lands” on. However, when discussing landing pages within the realm of digital marketing, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a [...]

Effective Website Landing Pages2017-09-29T17:55:10+00:00

Persona Marketing


Creating Marketing Personas that actually work for your business. The creation of ‘personas’ or Persona Marketing to give it its formal title is one of the first things students learn when studying for marketing degrees. As a result, it’s a technique that’s often much maligned and thought of as being old-fashioned. However, in real terms [...]

Persona Marketing2017-09-20T09:36:53+00:00