You’ve read all the blogs, done all the research, launched a kick-ass website, opened your doors and created a Facebook page for your UK based small business… but what happens next? How do you find those customers and importantly, how do you turn one client into many?
If you’re starting a new business or starting out on your own for the first time the prospect of jumping into content marketing can be a little daunting. Content Marketing for Entrepreneurs means creating engaging content and takes time and experience. The more experience you get, the faster you’ll get at creating engaging content. Before you write anything, we recommend you read everything you can. This, of course, takes time, time that you probably don’t have. In fact, the vast majority of the entrepreneurial clients we work with are extremely time poor.
Effective Website Landing Pages are any web pages that a visitor arrives at or “lands” on. However, when discussing landing pages within the realm of digital marketing, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. This objective could be sign-ups (Lead Generation), sales or any specific interaction that benefits your organisation.