Cornerstone Content

Content Marketing

Managing multiple blog posts that target the same keyword?

What is cornerstone content? We’ve touched on the SEO power of blog posts elsewhere in the site, but something that occurs with many of our clients who have active blogs is that they often end up with multiple posts on their sites all targeting the same keyword. For many reasons, this is obviously far from ideal as their site content essentially starts to compete against itself and at the detriment to their cornerstone content.

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Content Marketing: The Power of Infographics

Content Marketing

Why do we use infographics? Well, given that recent reports tell us that the average human in 2017 has an attention span of 8 seconds (Stay with me), down from 12 seconds in the year 2000 – (Although this is open to debate), when we’re not actively trying to pay attention, we actually have a shorter attention span than the average goldfish.

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