Managing multiple blog posts that target the same keyword? What is cornerstone content? We’ve touched on the SEO power of blog posts elsewhere in the site, but something that occurs with many of our clients who have active blogs is [...]
Why is good content marketing so important? Let’s face it, your business needs content. And good content marketing will get you visitors through the door and showcase your expertise to potential clients. […]
Why do we use infographics? Well, given that recent reports tell us that the average human in 2017 has an attention span of 8 seconds (Stay with me), down from 12 seconds in the year 2000 – (Although this is [...]
How does building a content first approach to SEO benefit our client sites and why does this approach build real-world ranking longevity? […]
Effective Website Landing Pages are any web pages that a visitor arrives at or “lands” on. However, when discussing landing pages within the realm of digital marketing, it’s more common to refer to a landing page as being a standalone web page [...]
Creating Marketing Personas that actually work for your business. The creation of ‘personas’ or Persona Marketing to give it its formal title is one of the first things students learn when studying for marketing degrees. As a result, it’s a [...]
Increasing your website’s organic traffic is the holy grail of most business owners and marketing managers. The challenge is always to make sure your business is found over a competitor’s. SEO and PPC obviously play an important part in this, [...]
Facebook Lookalike Audiences are a tool we use a lot when targeting potential customers for our clients on Facebook. Essentially Facebook lookalike audiences are audiences that are demographically similar to your current custom audience or mailing list. When we create a Facebook [...]
What is Thought Leadership and why you should be using it in your digital marketing Thought Leadership may bring up images of evil scientists carrying out mind control experiments, and as a term, I always feel a little silly using [...]
What are the best practices when using Facebook for business? And why is it important that we use it. […]
Whether you’re an established enterprise or a growing startup, we can help you create a marketing and communications strategy that’s right for your business. Our focus is always on your growth and building strategies that achieve this for you.