The difference between intention and interruption marketing

2020-03-11T14:41:28+00:00

The difference between intention and interruption marketing I’ve been lecturing at a series of marketing events in the last couple of weeks and twice now I’ve been asked what the difference is between interruption and intention marketing and how we as marketers can make use of the two different models. Both times I’ve used the [...]

The difference between intention and interruption marketing2020-03-11T14:41:28+00:00

2020 Social Media Content Trends

2020-03-04T17:18:46+00:00

2020 Social Media Content Trends Times change and the way people use social media evolves constantly. So, if you thought you could stick to the same 2019 content trends, you need to think again! Social media is always on the move, as is the behaviour of online consumers. Therefore, marketers need to be a step [...]

2020 Social Media Content Trends2020-03-04T17:18:46+00:00

Instagram Mistakes You May Be Making

2020-02-27T15:44:46+00:00

You’ve heard that Instagram is the place to be if you have a business, but are you seeing the results you hoped for? You may be making these Instagram mistakes right now! Over the years, Instagram has grown immensely and isn’t showing any signs of stopping. The platform has over 1 billion monthly active users; [...]

Instagram Mistakes You May Be Making2020-02-27T15:44:46+00:00

Instagram Content to Drive Engagement

2020-02-27T15:48:50+00:00

The Best Types of Instagram Content to Drive Engagement Let’s be honest. If you’re not on Instagram, you’re losing out on some big ROI. As of May 2019 there were 22 million Instagram users in the UK alone. That’s A LOT of potential eyes on your business.  We’ve covered in a previous post that social [...]

Instagram Content to Drive Engagement2020-02-27T15:48:50+00:00

How to Expertly use Content Marketing for Schools

2019-07-23T15:11:13+00:00

How to Expertly use Content Marketing for Schools “Content marketing is a commitment, not a campaign” - Jon Buscall Content marketing for schools is just as valuable as it is for any other business or industry. Think about it. You want to attract prospective families whilst keeping current families satisfied. Content marketing was made for [...]

How to Expertly use Content Marketing for Schools2019-07-23T15:11:13+00:00

The Lowdown on Content Marketing for Small Businesses

2019-07-23T15:00:20+00:00

The Lowdown on Content Marketing for Small Businesses “Traditional marketing talks at people. Content marketing talks with them.” - @dougkessler Can content marketing work for small businesses? We see the larger brands pumping out great content, more great content and even more great content. In fact we use these brands as an example of content [...]

The Lowdown on Content Marketing for Small Businesses2019-07-23T15:00:20+00:00

Social Media Roundup: May

2019-06-28T14:01:48+00:00

Social Media Roundup: May With updates on ad transparency, a security scandal and lots of exciting new features, let’s take a look at what’s new on social media this month! Twitter Quote Tweets with Media Files At the beginning of the year, Twitter began testing out a new feature which would allow users to retweet [...]

Social Media Roundup: May2019-06-28T14:01:48+00:00

Importance of Content Marketing for Small Businesses

2019-04-11T15:30:46+00:00

Importance of Content Marketing for Small Businesses Traditional marketing methods such as telephone, print and direct mail, are becoming less and less effective in this digital age. There is a much better way to create value and engagement for your small business. Enter content marketing. What is content marketing? Bill Gates once said that ‘content [...]

Importance of Content Marketing for Small Businesses2019-04-11T15:30:46+00:00

What Are The Benefits Of Content Marketing?

2018-10-22T11:38:41+00:00

What Are The Benefits Of Content Marketing? The digital age has provided a lot of new options for marketing. It can be quite overwhelming for new business owners to understand what approaches are available to them. With things like social media marketing and SEO to get your head around, you may feel a bit daunted [...]

What Are The Benefits Of Content Marketing?2018-10-22T11:38:41+00:00

Content Marketing for SMEs: Why Smart Smaller Businesses are Focusing on Content

2018-07-21T23:15:34+00:00

Content Marketing for SMEs: Why Smart Smaller Businesses are Focusing on Content Marketing is one of the toughest parts of running a successful business. Tons of startups rise and fall every year, and much of the time, they don’t succeed because they didn’t have a solid marketing plan. In this article I'm going to discuss [...]

Content Marketing for SMEs: Why Smart Smaller Businesses are Focusing on Content2018-07-21T23:15:34+00:00