Social Media Marketing
As with all marketing, effective social media marketing is about selling. The only thing that makes it different is in how that sale is achieved. It’s done by building relationships, building trust and building demand. The key word in everything Shareable does is ‘Authenticity’. Our messaging and engagement comes seeks to build trust with our client’s audience via credible, authoritative messaging.
As social media marketers, our goals aren’t just to gain likes, fans, and retweets for the companies and brands we’re working for. These are not ends, but the means to an end (the sale). As such, effective social media marketing is far more than an online popularity contest, and the better business owners understand that, the better they can use it for their companies.
Managing Brand – Consumer Relationships
All too often we hear from new clients who have started the process of creating channels for their companies, but who have essentially run out of time to maintain these channels and brand relationships. At Shareable we specialise in managing brand-consumer relationships via social media. We take the time to identify the best channels for each company based on what they make/sell/do and then we seek to get a granular understanding of their consumer base.
With this understanding, we build an audience of potential customers for our clients. With careful curation of brand story lines, we turn this audience into a loyal and engaged customer base.