If social media marketing is about reaching out and create instant connections with your customers, then content marketing is a long-term strategy, based on building a strong relationship with your target audience. It is essentially ‘story telling’ – we’re giving your targeted customer base high-quality content that is very relevant to them on a consistent basis.
This constant drip-feed of engaging content builds trust and ultimately brand loyalty. When a customer’s loyalty is with you and they will purchase your product and prefer it over competitors’ options. In contrast to one-off advertising, content marketing ‘CM’ shows that you actually care about your customer’s needs. It’s the savvy marketer’s response to the new, relationship-based, buyer-driven, digital marketplace.
There are multiple different types of content marketing available to marketers, but as an agency, our specialism is in Online Content Marketing. We create high-quality, valuable content to attract, inform, and engage our client’s audiences, while also promoting the brand and companies we work for. Buyers and consumers are already searching the web for answers that we can uniquely position our client’s brands to offer.
Content Marketing Tools We Use:
The ‘bread and butter’ of online content marketing. We create valuable, consumer-relevant, blog posts for our clients that entertain and engage their customer bases. The goal here is to leverage our customer’s brand or company into a position of trust within their markets. By curating and creating extremely relevant and valuable content we create ‘initial stage’ sales funnels for our clients. All the blog posts we create for clients are thoroughly optimised for keywords and other SEO considerations and work as fantastic landing pages and entry points into a clients website.
Where online sales are a consideration we can also incorporate e-commerce solutions directly into the blog post to turn readers into customers as easily as possible.
The following are what we would consider our content pillars.
Free Downloads & Ebooks
As professional marketing agency with graphics designers and copywriters on staff, we are able to create ebook content that follows a narrative structure and includes a lot of good, visual design. The goal of an ebook is to educate (rather than entertain), but it forms an ideal tool to build trust with potential customers. You’re giving away some of your secrets – but in return, you’re building a level of trust with your brand that means, when the time comes to make a purchase, your brand is the one the customer is actively looking for.
When required we partner with magazines and mass market websites to write unbiased reviews and articles about a particular product that a client of ours wants in the public eye. These are incredibly powerful sales tools, but the product or service has to be good or the publication/website will report on it being substandard.
This is easily the fastest way to build trust for a brand.
The name says it all: just give readers info and graphics. Use as little text as possible for the former, and let the latter tell the story. Hey, presto you have easily shareable content that can go viral. As accomplished graphic designers Shareable can create engaging visual communication tools for your company.
We create timeless video content that continually sends customers to our client’s websites. Great video content really is the gift that keeps on giving. Video (specifically Youtube) is, without doubt, the new frontier for CM. The stats alone for Youtube are incredible.
YouTube Company Statistics as of February 2017:
|YouTube Company Statistics||Data|
|Hours of video uploaded to YouTube every minute:||300 hours|
|Number of videos viewed on YouTube every day:||4,950,000,000|
|Number of unique visits to YouTube every month:||900,000,000|
|Hours of video watched on YouTube each month:||3.25 billion hours|
We can help you build case studies with real numbers and complete stories. Keeping the content focused on the value and results, not the brand. Thus building the trust required to keep customers coming back time and time again.