At Shareable we believe that there’s no marketing channel with a wider reach than email. Put simply, email is the currency of the web and anybody who regularly online has an active email address. When it comes to connecting with your prospects and customers it’s vitally important that you consider email.
As marketers, at Shareable we are laser focused on driving conversions for our clients. Regardless of whether this is in the form of leads, sales, memberships, or a metric unique to our client’s business strategy, our ultimate goal is to turn potential customers into paying customers.
The average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5% (although we regularly score higher for clients). Put simply, this means you are 6x more likely to get someone to click-through to your website via email than you are from Twitter. As discussed earlier, your email subscribers have told you they want to hear from you – and this isn’t typically the case with social. 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate.
What’s more, email is highly measurable. Our customers have real-time access to metrics like opens, clicks, bounces, forwards, social shares, and more.
Email Marketing is an Open Platform
As a platform, email isn’t owned or controlled by any one particular entity. It’s an open communication platform and there are a multitude of services that provide access to send and receive email. The diverse array of companies involved in email marketing ensures that no one party can make changes that are going to have a widespread effect, and unlike Social Media Channels, if you invest the time and money into building a great email list it’s an asset you will own and be able to leverage without the threat of someone limiting its effectiveness.
If you rely on Facebook or Twitter, you are at the mercy of them allowing you to talk to your customers. When you email it gets in your customers inboxes. Then it’s up to you to make sure you are sending things your customers want to receive. Email is the most scalable way to make sales with new customers and build deeper relationship with deeper customers. AppSumo.com is a 7 figure business and 90%+ of our revenue comes from emails.
Noah Kagan – Founder of SumoMe