Mitsubishi Electric’s Ecodan division specialises in pioneering air source heat pump technology designed to deliver sustainable, energy-efficient heating solutions. As a cornerstone of the company’s commitment to environmental responsibility, Ecodan systems primarily help residential clients reduce their carbon footprints while maintaining superior comfort and reliability. By offering a smarter, greener alternative to traditional heating systems, Ecodan solutions embody the brand’s vision of accelerating progress towards Net Zero targets.

About the Conference
The Ecodan BSP Conference was conceived as a flagship event for Mitsubishi Electric to showcase its advanced air source heat pumps and reinforce their significance in achieving Net Zero ambitions. More than just a product exhibition, the conference served as an educational platform, providing partners with a deeper understanding of Mitsubishi Electric’s full suite of support services—from maintenance to ongoing technical guidance—further cementing the brand’s leadership in sustainable heating technology.

Challenge
Orchestrating a meaningful and informative conference for 180 attendees within a four-month window and a £195k budget required meticulous planning. The event needed to resonate thematically with Mitsubishi Electric’s sustainability ethos, extending beyond the technology on display to the venue selection, event experiences, and overall messaging. Finding a location and crafting an event narrative that authentically reflected the brand’s commitment to sustainability were central challenges.

Solution
London Zoo, recognized for its sustainability initiatives, was chosen as the conference venue—perfectly aligning with the Net Zero theme. Every detail underscored the brand’s environmental principles, from eco-friendly Bambuu tote bags and a menu featuring locally sourced, sustainable ingredients to reclaimed-wood awards honoring partner excellence. Thought leaders such as architect George Clarke contributed high-level insights, while entertainment from comedian Rob Beckett added a memorable touch to the experience.

Under the careful coordination of our on-site team, the Ecodan BSP Conference seamlessly integrated product education, thought leadership, and sustainability storytelling. The result was an immersive, impactful gathering that not only highlighted Mitsubishi Electric’s innovative solutions but also reaffirmed its role as a trailblazer in sustainable, energy-efficient technologies.