Brand Discovery Questionnaire

Welcome to our Brand Discovery Questionnaire! This form is designed to capture essential information that will help us tailor a branding strategy uniquely suited to your business needs. By understanding your vision, audience, and market challenges, we can craft a brand story that not only resonates with your target audience but also distinguishes you in the marketplace.

We understand that this might require thoughtful reflection; if you’d prefer, we can guide you through this process on a discovery call. This allows us to explore these questions together and ensures that we fully capture your branding aspirations. Your insights are invaluable—let’s collaborate to bring your brand vision to life!

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Business Overview

This section collects basic information about your business, such as the company name, nature of the business, and its primary products or services. It establishes a foundational understanding of what the business does and its core offerings.
Name

Branding & Vision

This section delves into the existing brand story (if any), the company's core values, and the desired outcomes from enhancing or developing a new brand story. It aims to align the brand narrative with the company's mission and vision.
If you're struggling to answer this question, maybe start by answering the following: What is your company's WHY? Why did you start the company or continue to run the company everyday? What gets you excited about your job or what do you love the most
What does success look like at the end of this process? Is it more footfall, more online sales, deeper brand awareness in your target market, expansion or just short term growth of bottom line revenue?
Think of some words that sum you up. Are you exclusive or accessible? Are you authoritative? Are you friendly or aloof?

Target Audience

This part of the questionnaire is designed to identify and understand the client’s target audience, including their demographics, behaviors, and specific needs. This information helps tailor the brand message to resonate well with the intended audience.
If this is a struggle to answer, maybe think of who your best current customer is - then think about what they 'look like' in a demographic sense.

Competitors and Market

Understanding the competitive landscape is crucial. This section gathers information about your competitors and what differentiates your business from others in the market, providing insights into unique selling points and market position.

Goals and Expectations

This section asks about your short-term and long-term business goals and your specific expectations from the branding process. It also explores how success will be measured, ensuring that branding efforts are goal-oriented and measurable.

Feedback and Insights

Feedback from customers can provide valuable insights into how your brand is currently perceived and what might be improved. This section also encourages you to think about other brands that inspire you, which can help inform the branding strategy.

Brand Challenges

Here, we ask you to discuss the challenges you face with your current branding efforts. Understanding these challenges helps in crafting strategies that address specific issues and enhance the brand’s market effectiveness.

Additional Information

This final section offers you a space to provide any other pertinent information that might not have been covered in previous sections. It ensures that no critical details are overlooked in the branding process.