Championing Net Zero Standards: Mitsubishi Electric and David Partridge Collaborate on an Influential Podcast
In June 2023, Shareable partnered with Mitsubishi Electric to produce an insightful podcast featuring David Partridge, Chairman of the Governance Board for the UK Net Zero Carbon Buildings Standard (NZCBS). As a Gold Sponsor of the NZCBS, Mitsubishi Electric has committed to supporting this groundbreaking initiative, which seeks to unify the industry under a single, science-based framework for net zero carbon in the built environment. Recorded at Mitsubishi Electric’s state-of-the-art studio, the podcast explored the importance of the standard, its implications for the industry, and the opportunities it presents for sustainable innovation.
Objective
This podcast aimed to spotlight the UK Net Zero Carbon Buildings Standard and its critical role in addressing climate change, while positioning Mitsubishi Electric as a proactive partner in the journey toward decarbonisation. By leveraging David Partridge’s expertise, the episode provided valuable insights into the standard’s development and adoption, offering listeners a clear understanding of its importance. Additionally, the podcast subtly reinforced Mitsubishi Electric’s leadership in sustainability, highlighting its association with NZCBS as both a technical and ethical commitment.
Collaboration and Approach
Mitsubishi Electric’s role as a Gold Sponsor underscores its dedication to aligning with industry-leading sustainability efforts. The partnership with David Partridge offered a rare opportunity to communicate the practical and strategic benefits of the NZCBS. Shareable facilitated the production, ensuring the conversation addressed key themes and aligned with Mitsubishi Electric’s broader sustainability narrative.
The podcast tackled important questions, including:
- The Industry’s Need for Clarity: Why unifying standards for embodied and operational carbon is essential to avoid confusion and drive meaningful action.
- Setting Clear, Science-Based Benchmarks: How the NZCBS establishes achievable performance targets, ensuring the industry aligns with global decarbonisation goals.
- Combatting Greenwashing: How a single, transparent standard helps ensure credibility and integrity in sustainability claims across the built environment.
- Strategic Alignment for Sponsors: The advantages for companies like Mitsubishi Electric in supporting the NZCBS, including deeper engagement with policymakers and thought leaders while reinforcing their commitment to a sustainable future.
Key Highlights
The conversation between Mitsubishi Electric and David Partridge highlighted the significance of collaboration in achieving net zero goals. Partridge shared his perspective on the challenges of bringing the industry together under one standard, as well as the far-reaching benefits of doing so. The episode also explored the importance of corporate sponsorships in advancing shared goals, with Mitsubishi Electric’s support standing as a testament to the importance of public-private partnerships in tackling climate challenges.
Outcomes and Impact
The podcast reinforced Mitsubishi Electric’s position as a sustainability leader and a trusted partner in the built environment sector. Listener feedback indicated the value of the discussion in demystifying the NZCBS and providing practical guidance for industry professionals. Additionally, the podcast amplified Mitsubishi Electric’s connection to the NZCBS, subtly enhancing its reputation as a company actively driving positive change without overtly focusing on PR benefits.
Conclusion
By collaborating with David Partridge, Mitsubishi Electric demonstrated the importance of aligning corporate initiatives with groundbreaking standards like the NZCBS. The podcast not only educated and inspired listeners but also positioned the NZCBS as a vital tool for achieving climate goals. Mitsubishi Electric’s sponsorship of the standard reinforces its dedication to sustainability, while its involvement in this podcast highlights the value of collaboration in shaping a decarbonised future.
“As we move forward, the rule book for defining a Net Zero Carbon building which the Standard will define promises not only to guide the industry but also to transform the very foundations of sustainable building in the UK, shaping a greener and more responsible future for all.”
