Webinars and Workshops
Improve your social media strategies, content plans, internal messaging and story, Evergreen content, Facebook Advertising and Google Ads.
We understand that some marketing departments would prefer to develop their own marketing strategies in-house, but are unsure about where to begin. Shareable offers a range of workshops on a wide variety of topics associated with social media and content marketing.
These are just some of the workshops and webinars we offer:
- Curating content for social media
- Set up and management of Facebook Advertising
- Working with Evergreen Social Media Content
- Set up and management of Google AdWords
- Using a social media dashboard for success
Expand your social media marketing knowledge
Examples of some of our workshops
Facebook Audiences
With 2.38 billion monthly active users, Facebook is simply too big to ignore as an on-going part of your digital marketing strategy. If you’re new to the world of Facebook Ads it can be a daunting place. In this webinar-based workshop, Nolan our Strategic Marketing Director will take a deep dive into the different audience types on Facebook and how to use them effectively.
Working with evergreen content
The idea behind evergreen content is to write compelling stories and articles that are easily found by search engines whilst ensuring they always fresh and current (i.e. forever green). Evergreen content is ideal for schools. After all, the majority of your facilities, subjects and unique selling points remain unchanged from one year to the next. Take advantage of this consistency and design content that is built to last.
Working with Google Ads
Expand your Google Ads know-how with our Google Ads workshop that’s designed to get you quickly up to speed, with the goal of helping you turn your advertising spend into revenue. There are multiple reasons as to why your school should explore Google Ads, but perhaps the most obvious is that Google Ads are relatively affordable when compared to other paid advertising methods, and the ROI is incredible.
Using social media dashboards
As well as offering free demos of our software, we also run half-day workshops where we visit you at your school to get you and your team up and running with the software. This has many benefits over the online demo, as we cover ways in which you can tailor the system to suit your social media strategies.
Curating social media content
Managing the social media strategy for a business can be somewhat of an overwhelming task, particularly if you feel the only is on you to create new and fresh content every time you create a social post. The good news is that you can curate content to use on your channels. This workshop takes you through how to find content and repurpose it, ultimately saving you valuable time and enriching your audience’s engagement with your brand.
Integrated marketing strategy
Would you like to know how to run a fully integrated marketing campaign?
In this workshop, we’ll cover how to set up and run a properly integrated campaign that covers all of your organisation’s customer touchpoints, including your digital channels, out of home, print and TV/Radio.
We’ll also look at how to manage internal stakeholder and external agency relationships effectively.