Our School Marketing Services
In today’s competitive schooling landscape how a school positions itself is more important than ever. Independent schools, in particular, face many challenges, not just from competitors, but with their communications, parental engagement, technology, and budgets. All of these things are reflected in a school’s unique marketing output. This is where Shareable can help.
We’re not a traditional agency offering specific inflexible packages: we can help you as much or as little as you require. We work on a school-by-school basis according to your individual needs.
Social Media Management
Many schools shy away from having an active presence on social media because of the perceived challenges associated with it. Issues such as safeguarding and monitoring, what sort of content is appropriate and useful (and for which users) need to be thought through with care. With the right approach, plans, and monitoring, social media can be embraced as an essential and positive addition to your marketing mix.
Content Writing
Shareable can help you with great content for social posts, but beyond this, our team has extensive experience of writing for websites, prospectuses and admissions booklets, blog writing and delivering advertising content. We also help school marketing teams think more deeply about the sorts of content they are delivering to appeal to as many people as possible.
Social Media Monitoring & Listening
Whether you like it or not, your customers are talking about you right now. Don’t miss the opportunity to join the conversation. At Shareable Schools, we have built a specialist piece of social media management software that allows you to manage your social networks, schedule messages, engage with your audiences, and measure ROI from one all-in-one dashboard.
School Socia Media Advertising
As with all marketing, effective Facebook marketing is about selling. The only thing that makes it different is in how that sale is achieved. It’s done by building relationships, building trust and building demand as a result of those first two aspects. The keyword in everything Shareable does is ‘authenticity’. Our messaging and engagement seeks to build trust with our client’s Facebook audiences via credible, authoritative messaging
School Social Media Workshops
We understand that some marketing departments would prefer to develop their own marketing strategies in-house, but are unsure about where to begin. Shareable Schools offers a range of workshops on a wide variety of topics associated with social media and content marketing.
School SEO Services
For most of us, Google is the first, and sometimes the only, place we go when searching for companies, products, services and information. A recent study found that the average school website receives 65-70% of traffic from search engines, with 95% of that traffic coming from Google. If your school’s website does not rank highly on the first page of search engine results, you could be missing out on prospects.
A new kind of agency
If you decide to work with us, we will:
- Engage in a learning phase to get to know your school in depth
- Undertake a brand and audience review and agree on marketing goals
- Create a social media strategy that works for you
- Manage your marketing output or enable your school to do so itself using our software
- Develop a social media advertising plan
