In 2019 Shareable worked with the team at Scott Properties to ascertain what level of interest and objection there would be to a number of sites they had identified and optioned. One such site in Ardleigh had been identified for a large retirement residential-led scheme.
We ran a series of Facebook and Instagram adverts targeting homeowners in the local area and asked them their opinion of the potential development. The results of which were included in the subsequent planning application. On top of this campaign, we also ran a series of adverts tied to leads forms looking for potential purchasers of the development. Interested parties signed up for updates, which triggered an automated email marketing campaign that kept them updated at key stages within the planning and subsequent build of the development.
Whilst this particular development is ongoing, Scott Properties are in a very strong position of having a positive interaction with the local community prior to the onset of works, and an identified customer base from the local area for sales when the site is ready to market.