Felsted School: Social media content marketing

In spring 2018, Shareable were approached by the marketing team at Felsted School to help develop a plan to manage and enhance their social media activity. In the process, they wanted us to help drive more visitors to relevant pages on their website, promote the school as the independent school of choice in the area, promote events and increase the footfall of parents to open mornings.

The marketing team at Felsted understood the value of social media as a pupil and parent recruitment tool and, as a result, the school was already a strong performer on social media. What they needed from us was an oversight on how to integrate a new creative campaign they had produced with an external design agency into an integrated marketing campaign across all their channels.

By performing an in-depth audit of their social media channels we were able to analyse their current audience demographics and ensure it was in line with their identified audience preferences. Our findings then influenced the overall design work, as we identified a particularly active demographic that we all agreed would be more engaged with a revised messaging framework.

Felsted continues to be a very valued client of Shareable and they have helped us refine our independent school offering so that we’re able to provide an exemplary level of support to any school, no matter what size their marketing & admissions team are.