Google Ads for business growth
It’s a fairly bold statement, but If you own a business and it has a website where visitors can convert into customers then you should be using Google Ads. If you provide a service or sell a product, your customers will be searching for it via Google. It’s the one-stop solution to answer any question we have and is ready to provide us with the details of businesses who can best solve our problems. So, as a business, it’s in your best interest to show up first.
It’s important to remember that Google is a business, and wants you to spend your money. There are several features on Google Ads which can take a big chunk of your budget in return for little to no value. These are features we like to call: traffic traps. We know how to set your campaigns up so that they avoid common traffic traps, meaning your budget stretches as far as possible.
Data is king. By using Google Analytics, we are able to monitor your Google Ads campaign at a granular level, and it’s the data which allows us to make smart campaign decisions. Our team of experts will monitor your campaign daily, making data-informed choices which optimise your campaign and put you in a position to scale.
Testing is a key part of running a Google Ads campaign. And we always test multiple variations of an ad to see which performs best for your business goals. It is only through testing that you can know what your audience is responding to, giving you invaluable insight into how to further optimise your campaign
It’s a hackneyed term but ‘Fail to plan, plan to fail’ is one that rings true for Google Ads. Cutting corners when it comes to planning is a big no-no at Shareable. No matter how big or small your budget is, we use a tried and tested approach to the way we plan your campaign so you can expect high-quality ads from the get-go.
There’s more to Google Ads than you think
We do the research
Keyword research is another step of Google Ads that can’t be rushed. It doesn’t matter if your ad copy is the best piece of written content since the start of the internet, if it’s not showing for the right keywords, it’s redundant. Keyword research is an integral part of the process and we collaborate with you to ensure we are getting you seen in front of the right people.
We’re hands on
We’re not an agency who gets you set up on Google Ads and then leaves it to run its course. Oh no. We will be monitoring your campaigns daily, ensuring your negative keyword lists are built, redundant ad groups are removed, and bids on high performing keywords are adjusted. We let the data inform our decisions to make sure you get the most out of your Google Ads campaign.
It can be complex
There’s a lot of work involved with Google Ads. There’s research and planning to be done, traffic traps to be avoided, and daily monitoring and optimisation to keep on top of. As a team of Google Ads specialists, we can do the leg work for you. We want to see you thrive and you can trust us to do everything we can to make sure you do