The best way to be an authentic brand

2020-03-11T16:40:42+00:00

The best way to appear authentic in your marketing... try being authentic. Let’s face it, traditional marketing isn’t necessarily authentic in nature. Most brands are trying to position themselves in the best possible light and all too often they omit any details that may be bad for their image. It’s all about wooing customers. But [...]

The best way to be an authentic brand2020-03-11T16:40:42+00:00

The difference between intention and interruption marketing

2020-03-11T14:41:28+00:00

The difference between intention and interruption marketing I’ve been lecturing at a series of marketing events in the last couple of weeks and twice now I’ve been asked what the difference is between interruption and intention marketing and how we as marketers can make use of the two different models. Both times I’ve used the [...]

The difference between intention and interruption marketing2020-03-11T14:41:28+00:00

The Lowdown on Content Marketing for Small Businesses

2019-07-23T15:00:20+00:00

The Lowdown on Content Marketing for Small Businesses “Traditional marketing talks at people. Content marketing talks with them.” - @dougkessler Can content marketing work for small businesses? We see the larger brands pumping out great content, more great content and even more great content. In fact we use these brands as an example of content [...]

The Lowdown on Content Marketing for Small Businesses2019-07-23T15:00:20+00:00

Social Media Roundup: May

2019-06-28T14:01:48+00:00

Social Media Roundup: May With updates on ad transparency, a security scandal and lots of exciting new features, let’s take a look at what’s new on social media this month! Twitter Quote Tweets with Media Files At the beginning of the year, Twitter began testing out a new feature which would allow users to retweet [...]

Social Media Roundup: May2019-06-28T14:01:48+00:00

Benefits of Social Media Marketing for Small UK Businesses

2018-10-09T17:01:59+00:00

You’ve read all the blogs, done all the research, launched a kick-ass website, opened your doors and created a Facebook page for your UK based small business... but what happens next? How do you find those customers and importantly, how do you turn one client into many? Banging the drum. You know that your offering [...]

Benefits of Social Media Marketing for Small UK Businesses2018-10-09T17:01:59+00:00

What Are The Benefits Of Content Marketing?

2018-10-22T11:38:41+00:00

What Are The Benefits Of Content Marketing? The digital age has provided a lot of new options for marketing. It can be quite overwhelming for new business owners to understand what approaches are available to them. With things like social media marketing and SEO to get your head around, you may feel a bit daunted [...]

What Are The Benefits Of Content Marketing?2018-10-22T11:38:41+00:00

Personal Branding and its importance when working with entrepreneurs

2018-02-21T14:13:04+00:00

Working with entrepreneurs and the importance of personal branding As a marketing concept, personal branding has been a concept that was slow to gain traction in many corporate fields. Amongst our entrepreneurial clients and those who manage micro-companies, personal branding is a vitally important way for them to differentiate themselves from other entrepreneurs and business [...]

Personal Branding and its importance when working with entrepreneurs2018-02-21T14:13:04+00:00

GDPR and Social Media. How 2018 will be a huge step change in how many people do business

2018-02-06T15:36:59+00:00

If you’re already using social media to promote your business or offering then you may well be wondering what all the fuss is all about. If you’re not, and you’re relying on HTML email campaigns sent to lists of customers and potential customers, then 2018 is going to mark a big change in how you [...]

GDPR and Social Media. How 2018 will be a huge step change in how many people do business2018-02-06T15:36:59+00:00

Why Social and Mobile should be your digital marketing focus

2017-11-23T14:01:05+00:00

Why Social and Mobile should be your digital marketing focus The rise of social and mobile – Target people not pixels. Firstly let's start this off by saying unequivocally that the rise of social and mobile consumption is nothing new. Consumer time spent on mobile surpassed time spent on desktop in 2013 – That’s nearly five years [...]

Why Social and Mobile should be your digital marketing focus2017-11-23T14:01:05+00:00

What is GDPR and how will it affect your business?

2017-11-21T21:00:13+00:00

How GDPR will change nothing and everything. At the time of writing, we’re roughly 7 months away from the introduction of GDPR or General Data Protection Regulation which comes into force on the 25th May 2018. A quick Google search for GDPR pulls up a host of PPC ads asking you “Are you ready for [...]

What is GDPR and how will it affect your business?2017-11-21T21:00:13+00:00