Let’s face it, traditional marketing isn’t necessarily authentic in nature. Most brands are trying to position themselves in the best possible light and all too often they oit any details that may be bad for their image. It’s all about wooing customers. But there is change happening. Thanks to Social
I’ve been lecturing at a series of marketing events in the last couple of weeks and twice now I’ve been asked what the difference is between interruption and intention marketing and how we as marketers can make use of the two different models.
If you were left confused about how the Instagram algorithm actually works following the move away from a chronological feed – you’re not alone. For marketers and non-marketers alike, understanding the new algorithm has been nothing short of a mystery, leaving many of us scratching our heads about what the
Social media algorithms… Three words every content marketer fears! Algorithms know more about us than we think. Google knows our darkest secrets, Amazon knows our purchasing history, but it’s the social media algorithm that knows the most about us. For most of us, social media is how we know what’s
Let’s be honest. If you’re not on Instagram, you’re losing out on some big ROI. As of May 2019 there were 22 million Instagram users in the UK alone. That’s A LOT of potential eyes on your business. We’ve covered in a previous post that social media requires more than
How many social media platforms are there and which ones should I be on? Social media can be tricky business for your business!