There is much economic interest behind the social media world, which can often be the source of public debate. Social media is not a paradise of free sharing, and on this, we can agree. However, the platforms can also create change globally, giving people a voice beyond advertising and marketing.
Have you heard the huge news from Instagram? Last week Adam Mosseri, the head of Instagram announced that Instagram is no longer a photo-sharing app. Instead, it’s going to become an entertainment-focused social video app similar to TikTok. Expect to see massive changes over the coming months.
As you probably may already be aware, Instagram has rolled out a new profile feature that allows people to share their pronouns. This is something that LinkedIn facilitated a few years ago, and many people have incorporated into their email signatures, signing off with he/him, she/her, or they/them.
The Covid-19 crisis has represented a breaking point for the entire industrial sector in the UK. While many businesses have been forced to prioritise basic survival, for pharmaceutical companies this situation has presented a huge opportunity for growth. And this is where pharma marketing comes into play.
When it comes to selling or purchasing property, most estate agents and housing developers tend to lean towards traditional marketing – we’re talking about listings in the local newspaper and adverts in high street windows.
The pressing climate crisis has made it clear that the focus of this generation of entrepreneurs is – and has to remain – on creating a more sustainable future. And, with the rollout of ambitious but necessary projects such as the European Green Deal and the UN’s 17 Sustainable Development Goals, Renewable Technology Companies (RTC) are taking up the role of the knight in the shiny armour.
What is your biggest tip for marketing and communications this Spring Term?
It has to be to think beyond the pandemic.
Rather scarily, 25 independent schools in the UK have closed as a direct result of Covid-19 (source: TES, 12 Aug 2020). The current pandemic has impacted on family finances and, coupled with the growing competition between schools to retain and recruit pupils, marketing has never been more vital for the independent schools sector in supporting them in being sustainable going forwards.
If you’re ready to turn your passion into a business, or your hobby into an extra stream of income, you probably want to know the best way to market yourself so you can start bringing in customers. Social media is the first place you should be going. Get your Instagram profile set up, and your Facebook page running because these are going to be instrumental to growing your brand.
Regular posting to social media is important. But if you think that is all you can do with it to start earning extra money, you’d be mistaken. Whether it’s homemade skincare, online fitness classes, financial advice or any other passion you’re harbouring, keep reading to learn how to maximise social media to grow your side hustle.
2020 has seen possibly some of the biggest changes, albeit non-intentional, to education since the introduction of the national curriculum in the 1980s. Throughout most of the year, schools have seen a huge shift away from traditional brick and mortar classrooms towards online platforms and learning from home. Schools with larger infrastructure budgets have been able to adapt to this shift easily, however many schools including smaller and independent schools have struggled with the transition.