Property marketing: how to be effective in 2022

Marketing , Marketing Investment


What are the UK housing market forecasts for 2022?

According to ‘Rightmove’, strong buyer demand will carry into the new year, but the ‘frenzied’ market of Covid pandemic is set to ease as more owners look to sell. 

The property website said that following a “frenzied” 18 months, the market was heading for a less frantic period, with a more even balance between buyers and sellers as more homes are put up for sale, and higher interest rates take some of the heat out of buyer demand.

On the one hand, Rightmove says that the market could ease up a little on first-time buyers. On the other hand, it predicted that gross mortgage lending would peak this year at £316bn – up 31% in 2020 – then fall back to £281bn in 2022 before increasing to £313bn in 2023.

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What’s happening in 2022? This year’s podcasts trends

Marketing


Have you fallen in love with podcasts? 

This easy-to-consume format has grown a massive amount in recent years, even though it has its roots dating back to the 1980s. Podcasts have transitioned from simple DIY shows made by friends in bedroom studios to highly-polished, professional media pieces with big budgets behind them.

Over the past decade, podcasts have become one of the most popular (audio) entertainment forms in the UK.  The statistics speak for themselves. As of 2020, there were over 15 million podcast listeners in the UK. The audience is growing steadily as the popularity of podcasts increases, with forecasts predicting close to 20 million listeners by 2024.

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What’s happening in 2022? This year’s hottest social media marketing trends

Social Media Marketing

Did you know that there are 45 million active social media users in the UK? This is an impressive number  and corresponds to 66% of the UK’s entire population. The report is even more impressive considering that UK adults spend over an hour on social media every day. This demonstrates that social media has become an integral part of people’s lives and daily routines. Some have become so addicted to it  that they first check their social media feeds on  waking up.

Given social media’s importance in people’s lives, marketers and businesses should have a solid social media presence to connect with their target customers. However, there is somewhat of a content overload on social media, and the competition is very high. This is why, without a compelling strategy, standing out can be challenging. 

Below, we have listed the main trends social media marketers should watch and leverage in 2022. So, let’s dive in. 

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What’s happening in 2022? This year’s hottest content marketing trends

Content Marketing

Is content still king in 2022? With the marketing and communication landscape ever changing, should we be focusing on other communications strategies or will an adherence to a solid content first approach to digital marketing continue to pay dividends in the long run?

The answer is of course a resounding yes. Even as we face new challenges as marketers, an adherence to providing value to our target customers via informative and engaging content, be that text, audio or video, will continue to be a significant sales driver.

 It remains a fact that at least 47% of buyers view three to five pieces of content before engaging with a sales rep, and the majority of them expect brands to create content to gain their interest. That’s why in 2022, content creators, content marketing managers, and content strategists roles are going to be in great demand. 

But let’s go into the details. Here are the main trends you will see in content marketing in 2022. 

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How to build a LinkedIn strategy in 2022

Content Marketing , Marketing , Social Media Marketing

With 2022 on the way, neglecting LinkedIn is the worst choice you can make, not only for your business but also for your public persona.

This platform, created in 2002 as the social network for professionals and job seekers, has become, over the years, an essential tool to build relationships with individuals and other companies, boost your brand and – not forgetting – create your branding strategy. 

In a nutshell: if you don’t have LinkedIn? You are cut off. Unfortunately, running a LinkedIn page without a compelling strategy will lead to the same result.

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The bright side of social media

Content Marketing

There is much economic interest behind the social media world, which can often be the source of public debate. Social media is not a paradise of free sharing, and on this, we can agree. However, the platforms can also create change globally, giving people a voice beyond advertising and marketing. 

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Pharma marketing: tips to do it efficiently in 2021

Marketing

The Covid-19 crisis has represented a breaking point for the entire industrial sector in the UK. While many businesses have been forced to prioritise basic survival, for pharmaceutical companies this situation has presented a huge opportunity for growth. And this is where pharma marketing comes into play. 

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