Property marketing: how to be effective in 2022

Marketing , Marketing Investment


What are the UK housing market forecasts for 2022?

According to ‘Rightmove’, strong buyer demand will carry into the new year, but the ‘frenzied’ market of Covid pandemic is set to ease as more owners look to sell. 

The property website said that following a “frenzied” 18 months, the market was heading for a less frantic period, with a more even balance between buyers and sellers as more homes are put up for sale, and higher interest rates take some of the heat out of buyer demand.

On the one hand, Rightmove says that the market could ease up a little on first-time buyers. On the other hand, it predicted that gross mortgage lending would peak this year at £316bn – up 31% in 2020 – then fall back to £281bn in 2022 before increasing to £313bn in 2023.

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What’s happening in 2022? This year’s hottest content marketing trends

Content Marketing

Is content still king in 2022? With the marketing and communication landscape ever changing, should we be focusing on other communications strategies or will an adherence to a solid content first approach to digital marketing continue to pay dividends in the long run?

The answer is of course a resounding yes. Even as we face new challenges as marketers, an adherence to providing value to our target customers via informative and engaging content, be that text, audio or video, will continue to be a significant sales driver.

 It remains a fact that at least 47% of buyers view three to five pieces of content before engaging with a sales rep, and the majority of them expect brands to create content to gain their interest. That’s why in 2022, content creators, content marketing managers, and content strategists roles are going to be in great demand. 

But let’s go into the details. Here are the main trends you will see in content marketing in 2022. 

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The bright side of social media

Content Marketing

There is much economic interest behind the social media world, which can often be the source of public debate. Social media is not a paradise of free sharing, and on this, we can agree. However, the platforms can also create change globally, giving people a voice beyond advertising and marketing. 

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Why Spring 2021 is CRITICAL for School Marketing and Some ‘Must Do’ Activities

What is your biggest tip for marketing and communications this Spring Term?

It has to be to think beyond the pandemic. 

Rather scarily, 25 independent schools in the UK have closed as a direct result of Covid-19 (source: TES, 12 Aug 2020). The current pandemic has impacted on family finances and, coupled with the growing competition between schools to retain and recruit pupils, marketing has never been more vital for the independent schools sector in supporting them in being sustainable going forwards.

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Using social media to grow your side hustle

Using social media to grow your side hustle

Marketing , Social Media Marketing

If you’re ready to turn your passion into a business, or your hobby into an extra stream of income, you probably want to know the best way to market yourself so you can start bringing in customers. Social media is the first place you should be going. Get your Instagram profile set up, and your Facebook page running because these are going to be instrumental to growing your brand.

Regular posting to social media is important. But if you think that is all you can do with it to start earning extra money, you’d be mistaken. Whether it’s homemade skincare, online fitness classes, financial advice or any other passion you’re harbouring, keep reading to learn how to maximise social media to grow your side hustle.

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The crucial role of social media in supporting online learning during the pandemic

Marketing , Social Media Marketing

2020 has seen possibly some of the biggest changes, albeit non-intentional, to education since the introduction of the national curriculum in the 1980s. Throughout most of the year, schools have seen a huge shift away from traditional brick and mortar classrooms towards online platforms and learning from home. Schools with larger infrastructure budgets have been able to adapt to this shift easily, however many schools including smaller and independent schools have struggled with the transition.

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