About nolan cowzer

Having effectively 'grown-up' in the Marketing & Design Industry in the UK, Nolan has over 20 years of professional consumer and corporate design, PR and marketing experience. With significant experience in creative brand & digital marketing strategy for both new and established companies.

The best way to be an authentic brand

2020-03-11T16:40:42+00:00

The best way to appear authentic in your marketing... try being authentic. Let’s face it, traditional marketing isn’t necessarily authentic in nature. Most brands are trying to position themselves in the best possible light and all too often they omit any details that may be bad for their image. It’s all about wooing customers. But [...]

The best way to be an authentic brand2020-03-11T16:40:42+00:00

The difference between intention and interruption marketing

2020-03-11T14:41:28+00:00

The difference between intention and interruption marketing I’ve been lecturing at a series of marketing events in the last couple of weeks and twice now I’ve been asked what the difference is between interruption and intention marketing and how we as marketers can make use of the two different models. Both times I’ve used the [...]

The difference between intention and interruption marketing2020-03-11T14:41:28+00:00

Benefits of Social Media Marketing for Small UK Businesses

2018-10-09T17:01:59+00:00

You’ve read all the blogs, done all the research, launched a kick-ass website, opened your doors and created a Facebook page for your UK based small business... but what happens next? How do you find those customers and importantly, how do you turn one client into many? Banging the drum. You know that your offering [...]

Benefits of Social Media Marketing for Small UK Businesses2018-10-09T17:01:59+00:00

What Are The Benefits Of Content Marketing?

2018-10-22T11:38:41+00:00

What Are The Benefits Of Content Marketing? The digital age has provided a lot of new options for marketing. It can be quite overwhelming for new business owners to understand what approaches are available to them. With things like social media marketing and SEO to get your head around, you may feel a bit daunted [...]

What Are The Benefits Of Content Marketing?2018-10-22T11:38:41+00:00

Content Marketing for SMEs: Why Smart Smaller Businesses are Focusing on Content

2018-07-21T23:15:34+00:00

Content Marketing for SMEs: Why Smart Smaller Businesses are Focusing on Content Marketing is one of the toughest parts of running a successful business. Tons of startups rise and fall every year, and much of the time, they don’t succeed because they didn’t have a solid marketing plan. In this article I'm going to discuss [...]

Content Marketing for SMEs: Why Smart Smaller Businesses are Focusing on Content2018-07-21T23:15:34+00:00

When are the best times to post on social media?

2018-04-30T17:24:43+00:00

When are the best times to post on social media? Without being glib, the obvious answer to the pertinent question of 'What is the Best time to post on Social Media?" Is obviously when the people you want to see the content are on the networks. Simple right? Not really. The fact you’re here searching [...]

When are the best times to post on social media?2018-04-30T17:24:43+00:00

Marketing content that works: Stop writing for yourself

2018-07-18T16:37:49+00:00

 Ok, let’s get this out of the way straight away: "No one cares about your journey." If you’ve been in business less than 10 years and you’re not making millions of pounds a year, then you’re not a guru yet. Stop acting like you're a Guru and perhaps most importantly stop writing your marketing content [...]

Marketing content that works: Stop writing for yourself2018-07-18T16:37:49+00:00

Content Marketing for Entrepreneurs

2018-06-26T08:54:49+00:00

Content Marketing for Entrepreneurs If you’re starting a new business or starting out on your own for the first time the prospect of jumping into content marketing can be a little daunting. Content Marketing for Entrepreneurs means creating engaging content and takes time and experience. The more experience you get, the faster you’ll get at [...]

Content Marketing for Entrepreneurs2018-06-26T08:54:49+00:00

Personal Branding and its importance when working with entrepreneurs

2018-02-21T14:13:04+00:00

Working with entrepreneurs and the importance of personal branding As a marketing concept, personal branding has been a concept that was slow to gain traction in many corporate fields. Amongst our entrepreneurial clients and those who manage micro-companies, personal branding is a vitally important way for them to differentiate themselves from other entrepreneurs and business [...]

Personal Branding and its importance when working with entrepreneurs2018-02-21T14:13:04+00:00

GDPR and Social Media. How 2018 will be a huge step change in how many people do business

2018-02-06T15:36:59+00:00

If you’re already using social media to promote your business or offering then you may well be wondering what all the fuss is all about. If you’re not, and you’re relying on HTML email campaigns sent to lists of customers and potential customers, then 2018 is going to mark a big change in how you [...]

GDPR and Social Media. How 2018 will be a huge step change in how many people do business2018-02-06T15:36:59+00:00