Marketing content that works: Stop writing for yourself

 Ok, let’s get this out of the way straight away: "No one gives a fuck about your journey." If you’ve been in business less than 10 years and you’re not making millions of pounds a year, then you’re not a guru yet. Stop acting like you're a Guru and perhaps most importantly stop writing your [...]

Marketing content that works: Stop writing for yourself 2018-04-04T15:21:18+00:00

Personal Branding and its importance when working with entrepreneurs

Working with entrepreneurs and the importance of personal branding As a marketing concept, personal branding has been a concept that was slow to gain traction in many corporate fields. Amongst our entrepreneurial clients and those who manage micro-companies, personal branding is a vitally important way for them to differentiate themselves from other entrepreneurs and business [...]

Personal Branding and its importance when working with entrepreneurs 2018-02-21T14:13:04+00:00

Thought Leadership

Thought leadership What is Thought Leadership and why you should be using it in your digital marketing Thought Leadership may bring up images of evil scientists carrying out mind control experiments, and as a term, I always feel a little silly using it in client meetings, but Thought Leadership is a powerful tool to keep [...]

Thought Leadership 2017-09-18T12:38:07+00:00