Why Social and Mobile should be your digital marketing focus

Why Social and Mobile should be your digital marketing focus The rise of social and mobile – Target people not pixels. Firstly let's start this off by saying unequivocally that the rise of social and mobile consumption is nothing new. Consumer time spent on mobile surpassed time spent on desktop in 2013 – That’s nearly five years [...]

Why Social and Mobile should be your digital marketing focus 2017-11-23T14:01:05+00:00

Using Social Media for B2B sales, promotion and lead generation.

Social Media for B2B One thing we come up against time and time again when we’re asked to help a company with their social media promotion is the lack of imagination when it comes to telling stories about what that particular company does. It’s as if the simple fact they're working ‘IN’ the company so [...]

Using Social Media for B2B sales, promotion and lead generation. 2017-11-22T11:55:13+00:00

What is GDPR and how will it affect your business?

How GDPR will change nothing and everything. At the time of writing, we’re roughly 7 months away from the introduction of GDPR or General Data Protection Regulation which comes into force on the 25th May 2018. A quick Google search for GDPR pulls up a host of PPC ads asking you “Are you ready for [...]

What is GDPR and how will it affect your business? 2017-11-21T21:00:13+00:00

The Power of Brand Advocacy

The Power of Brand Advocacy Do you know that brand advocacy is the most powerful element of your marketing strategy? Not top notch SEO, not expensive UX Design and not next generation Ai. None of these things come close to beating the voice of your existing customers, in fact, word of mouth can be attributed [...]

The Power of Brand Advocacy 2017-10-20T16:39:37+00:00

Facebook Lookalike Audiences

Facebook Lookalike Audiences Facebook Lookalike Audiences are a tool we use a lot when targeting potential customers for our clients on Facebook. Essentially Facebook lookalike audiences are audiences that are demographically similar to your current custom audience or mailing list. When we create a Facebook Lookalike Audience, we take your source custom audience and we use Facebook to identify [...]

Facebook Lookalike Audiences 2017-09-19T09:42:33+00:00