Personal Branding and its importance when working with entrepreneurs

Working with entrepreneurs and the importance of personal branding As a marketing concept, personal branding has been a concept that was slow to gain traction in many corporate fields. Amongst our entrepreneurial clients and those who manage micro-companies, personal branding is a vitally important way for them to differentiate themselves from other entrepreneurs and business [...]

Personal Branding and its importance when working with entrepreneurs 2018-02-21T14:13:04+00:00

GDPR and Social Media. How 2018 will be a huge step change in how many people do business

If you’re already using social media to promote your business or offering then you may well be wondering what all the fuss is all about. If you’re not, and you’re relying on HTML email campaigns sent to lists of customers and potential customers, then 2018 is going to mark a big change in how you [...]

GDPR and Social Media. How 2018 will be a huge step change in how many people do business 2018-02-06T15:36:59+00:00

Why Social and Mobile should be your digital marketing focus

Why Social and Mobile should be your digital marketing focus The rise of social and mobile – Target people not pixels. Firstly let's start this off by saying unequivocally that the rise of social and mobile consumption is nothing new. Consumer time spent on mobile surpassed time spent on desktop in 2013 – That’s nearly five years [...]

Why Social and Mobile should be your digital marketing focus 2017-11-23T14:01:05+00:00

What is GDPR and how will it affect your business?

How GDPR will change nothing and everything. At the time of writing, we’re roughly 7 months away from the introduction of GDPR or General Data Protection Regulation which comes into force on the 25th May 2018. A quick Google search for GDPR pulls up a host of PPC ads asking you “Are you ready for [...]

What is GDPR and how will it affect your business? 2017-11-21T21:00:13+00:00

The Power of Brand Advocacy

The Power of Brand Advocacy Do you know that brand advocacy is the most powerful element of your marketing strategy? Not top notch SEO, not expensive UX Design and not next generation Ai. None of these things come close to beating the voice of your existing customers, in fact, word of mouth can be attributed [...]

The Power of Brand Advocacy 2017-10-20T16:39:37+00:00

Effective Website Landing Pages

Creating Effective Website Landing Pages Effective Website Landing Pages are any web pages that a visitor arrives at or “lands” on. However, when discussing landing pages within the realm of digital marketing, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a [...]

Effective Website Landing Pages 2017-09-29T17:55:10+00:00

Persona Marketing

Creating Marketing Personas that actually work for your business. The creation of ‘personas’ or Persona Marketing to give it its formal title is one of the first things students learn when studying for marketing degrees. As a result, it’s a technique that’s often much maligned and thought of as being old-fashioned. However, in real terms [...]

Persona Marketing 2017-09-20T09:36:53+00:00