February 2018

Personal Branding and its importance when working with entrepreneurs

2018-02-21T14:13:04+00:00

Working with entrepreneurs and the importance of personal branding As a marketing concept, personal branding has been a concept that was slow to gain traction in many corporate fields. Amongst our entrepreneurial clients and those who manage micro-companies, personal branding is a vitally important way for them to differentiate themselves from other entrepreneurs and business [...]

Personal Branding and its importance when working with entrepreneurs 2018-02-21T14:13:04+00:00

January 2018

GDPR and Social Media. How 2018 will be a huge step change in how many people do business

2018-02-06T15:36:59+00:00

If you’re already using social media to promote your business or offering then you may well be wondering what all the fuss is all about. If you’re not, and you’re relying on HTML email campaigns sent to lists of customers and potential customers, then 2018 is going to mark a big change in how you [...]

GDPR and Social Media. How 2018 will be a huge step change in how many people do business 2018-02-06T15:36:59+00:00

November 2017

Why Social and Mobile should be your digital marketing focus

2017-11-23T14:01:05+00:00

Why Social and Mobile should be your digital marketing focus The rise of social and mobile – Target people not pixels. Firstly let's start this off by saying unequivocally that the rise of social and mobile consumption is nothing new. Consumer time spent on mobile surpassed time spent on desktop in 2013 – That’s nearly five years [...]

Why Social and Mobile should be your digital marketing focus 2017-11-23T14:01:05+00:00

Using Social Media for B2B sales, promotion and lead generation.

2017-11-22T11:55:13+00:00

Social Media for B2B One thing we come up against time and time again when we’re asked to help a company with their social media promotion is the lack of imagination when it comes to telling stories about what that particular company does. It’s as if the simple fact they're working ‘IN’ the company so [...]

Using Social Media for B2B sales, promotion and lead generation. 2017-11-22T11:55:13+00:00

What is GDPR and how will it affect your business?

2017-11-21T21:00:13+00:00

How GDPR will change nothing and everything. At the time of writing, we’re roughly 7 months away from the introduction of GDPR or General Data Protection Regulation which comes into force on the 25th May 2018. A quick Google search for GDPR pulls up a host of PPC ads asking you “Are you ready for [...]

What is GDPR and how will it affect your business? 2017-11-21T21:00:13+00:00

October 2017

The Power of Brand Advocacy

2017-10-20T16:39:37+00:00

The Power of Brand Advocacy Do you know that brand advocacy is the most powerful element of your marketing strategy? Not top notch SEO, not expensive UX Design and not next generation Ai. None of these things come close to beating the voice of your existing customers, in fact, word of mouth can be attributed [...]

The Power of Brand Advocacy 2017-10-20T16:39:37+00:00

Cornerstone Content

2017-10-13T11:07:46+00:00

Cornerstone content: Managing multiple blog posts that target the same keyword? What is cornerstone content? We’ve touched on the SEO power of blog posts elsewhere in the site, but something that occurs with many of our clients who have active blogs is that they often end up with multiple posts on their sites all targeting [...]

Cornerstone Content 2017-10-13T11:07:46+00:00

Good Content Marketing

2017-10-13T11:25:39+00:00

Why is good content marketing so important? Let's face it, your business needs content. And good content marketing will get you visitors through the door and showcase your expertise to potential clients. But what happens when you put your heart and soul (and valuable time) into creating content and nothing happens? Or your visitor stops by and decides your content [...]

Good Content Marketing 2017-10-13T11:25:39+00:00

Content Marketing: The Power of Infographics

2017-10-13T11:23:37+00:00

Content Marketing: The power of Infographics Why do we use infographics? Well, given that recent reports tell us that the average human in 2017 has an attention span of 8 seconds (Stay with me), down from 12 seconds in the year 2000 - (Although this is open to debate), when we’re not actively trying to [...]

Content Marketing: The Power of Infographics 2017-10-13T11:23:37+00:00