About nolan cowzer

Having effectively 'grown-up' in the Marketing & Design Industry in the UK, Nolan has over 18 years of professional consumer and corporate design, PR and marketing experience. With significant experience in creative brand & digital marketing strategy for both new and established companies.

Content Marketing: The Power of Infographics

Content Marketing: The power of Infographics Why do we use infographics? Well, given that recent reports tell us that the average human in 2017 has an attention span of 8 seconds (Stay with me), down from 12 seconds in the year 2000 - (Although this is open to debate), when we’re not actively trying to [...]

Content Marketing: The Power of Infographics 2017-10-13T11:23:37+00:00

Content First Approach to SEO

A content first approach to SEO. How does building a content first approach to SEO benefit our client sites and why does this approach build real-world ranking longevity? Many of you reading this will be aware of the recent changes Google has made to its search algorithm that impacted websites across the board. The reality of [...]

Content First Approach to SEO 2017-10-03T14:37:40+00:00

Effective Website Landing Pages

Creating Effective Website Landing Pages Effective Website Landing Pages are any web pages that a visitor arrives at or “lands” on. However, when discussing landing pages within the realm of digital marketing, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a [...]

Effective Website Landing Pages 2017-09-29T17:55:10+00:00

Persona Marketing

Creating Marketing Personas that actually work for your business. The creation of ‘personas’ or Persona Marketing to give it its formal title is one of the first things students learn when studying for marketing degrees. As a result, it’s a technique that’s often much maligned and thought of as being old-fashioned. However, in real terms [...]

Persona Marketing 2017-09-20T09:36:53+00:00

How to Increase your website’s Organic Traffic

How to Increase your website’s Organic Traffic Increasing your website’s organic traffic is the holy grail of most business owners and marketing managers. The challenge is always to make sure your business is found over a competitor’s. SEO and PPC obviously play an important part in this, especially when short-term wins are required, however, they’re [...]

How to Increase your website’s Organic Traffic 2017-09-18T16:47:06+00:00

Facebook Lookalike Audiences

Facebook Lookalike Audiences Facebook Lookalike Audiences are a tool we use a lot when targeting potential customers for our clients on Facebook. Essentially Facebook lookalike audiences are audiences that are demographically similar to your current custom audience or mailing list. When we create a Facebook Lookalike Audience, we take your source custom audience and we use Facebook to identify [...]

Facebook Lookalike Audiences 2017-09-19T09:42:33+00:00

Thought Leadership

Thought leadership What is Thought Leadership and why you should be using it in your digital marketing Thought Leadership may bring up images of evil scientists carrying out mind control experiments, and as a term, I always feel a little silly using it in client meetings, but Thought Leadership is a powerful tool to keep [...]

Thought Leadership 2017-09-18T12:38:07+00:00